Amazon.com Inc. (NASDAQ: AMZN) hit a 52-week low yesterday, a week after the online retailer saw a previous year low. Worries about this year's retail holiday shopping season have investors fleeing like rats on a sinking ship. Analyst Matt Nemer with Thomas Weisel lowered his Q4 earnings estimate on the retailer from $0.44 per share to $0.39 per share, while Barclays analyst Douglas Ammuth indicated that Q4 profit margins could shrink as price cuts go into effect.

Still, Amazon.com has one of the best chances to weather the consumer spending slowdown starting, well, yesterday. Almost everyone I know is already shopping for the holidays, and many are shopping online and are definitely searching out bargains. While the management of companies that run shopping malls in my area are considering bankruptcy, standalone retailers with strong brands and good customer perception appear to be doing fine. I'm left wondering how long that can last, though.

Amazon's shares have come back from the stratosphere and have settled into what could be considered a normal range. The company is making money, making profits and is very strong in almost every area in which it operates. It's the world's largest online-only retailer and unlike many other retailers, I've never seen the company say that it makes a huge percentage of its profit in the end-of-year holiday shopping season. All things considered, my guess is that Amazon.com will do fine this season. Not stupendous, but fine.