The shares of American Express (AXP), first discussed here on April 27, 2009 at a price of $27.28, have pulled-back this summer, but just view that retreat as a decent time to scoop up shares of a premier company.

Look for AXP to post 2010 revenue growth of 8-10%, on a slowly improving U.S. economy.

Further, look for credit card charge-offs to continue to stabilize in the quarters ahead, with a reduction in delinquencies, improving cash flow for AXP. That will help build capital for future expansion/new business projects. A better pace of small business/medium business expansion adds to the positive story, and AXP still has ample room to increase use of its business cards in the emerging markets of Asia and Latin America.

Visa (V), which competes with American Express (AXP), Discover Financial Services (DFS), and MasterCard (MA), is probably one of the best long-term ideas out there, in my opinion. Credit and debit cards will always play a vital role in the financial culture, and Visa is a top brand in the space.

The equity's 52-week high stands at $97.19. It closed yesterday at $93.61, up a paltry 66 cents, or 0.7%. The stock wasn't rocking into the earnings report, which was released after the bell. And it's pulled back a little from the 52-week high. So what? The one-year chart looks attractive to my eye, and even if it didn't, this is one story I'm fully behind.

Discover Financial Services (DFS) issued its fiscal first quarter report Tuesday after the bell. According to an article at BusinessWeek.com, a net loss of 22 cents per share was recorded. Last year at this time, the card entity, which counts American Express (AXP) as a colleague, brought in 25 cents per share of positive income.

The quarter's red ink was driven by an addition to loan loss reserves. Without that aspect, Reuters says that Discover brought in a profit of 11 cents per share. Unfortunately, that won't help the company win the expectations game. The estimate at Earnings.com indicates a desired figure of 12 cents for the bottom line.

Visa (V), a credit card company that competes with American Express (AXP), Discover Financial Services (DFS), and MasterCard (MA), is looking good after the Q1 report, which was released to the market after the bell on Wednesday. GAAP net operating revenue went up 13%. Net income was $1.02 per Class A share, representing a 38% year-over-year increase. According to TheStreet.com, the expectation was for 91 cents.

I simply love this business model. We're a society that is addicted to using credit and debit cards, and Visa takes a little percentage of each transaction. So far, the model is working like a charm. Visa expects prosperous growth in the future, plus a whole lot of free cash flow.

We started this review with 25 stocks of companies noted for their quality of management and how successful they have been at nurturing new leaders as presented in Fortune magazine. After running them through a serious screening process using universally agreed upon key metrics, the list has been reduced to six candidates for potential investment.

I will reiterate that there is no imperative to invest in any of them even if they might be among the best opportunities from a select list. While I think all of the original companies listed and stocks screened are well regarded that does not mean now is the right time to invest.

Regardless of the outcome of this process, and since price and timing are critical, it would be smart to create a stock watch-list with the inclusion of all six of these companies.

With American Express Co., (AXP), it's best to look down the field, i.e. think long-term, which is why I'm reiterating my Buy rating for the company, first recommended on April 27, 2009 at a price of $27.28. If you bought AXP in April, you're up about 51%.

As forecast, institutional investors (IIs) have looked right past AXP's likely double-digit revenue decline for 2009, to the probable sunnier skies in 2010. In the year ahead, charge-offs should continued to stabilize, amid slowing delinquencies.

What's on your Christmas wish list? If the National Retail Federation is right, gift cards are probably holding a respectable place toward the top of the list. These little pieces of plastic are requested most this time of year, and they have the added perk of allowing people to get what they want instead of money wasted on presents that sucks. This trend may give retailers a hand this year, as they'll be able to keep their inventories down.

If shoppers are slow with the cash, retailers won't have to resort to just slashing prices as they had to last year to move product out the door. When the stuff on the shelves is cheap, gift cards aren't as attractive because there's a deal to be had! This year, if inventories are kept down, gift cards are more likely to move.

I've said on many occasions that I prefer MasterCard (NYSE: MA) to Visa (NYSE: V). No, I don't mean the card products themselves. I mean the stocks. I believe Visa has better brand equity associated with it, and I think it possesses a little more depth and fundamental prowess. However, both of these companies operate on the same basic economic model: collect fees on transactions, and don't take on loan risk. So, both MasterCard and Visa do offer compelling long-term investment theses.

And, even though there were some negative outlooks on MasterCard's latest earnings report, which was released Tuesday, I have to say that I didn't find the situation too disturbing. Revenues increased only 2%. The top line was inhibited by currency effects, but it's not like we haven't heard that story before. More importantly, MasterCard posted adjusted income of $3.48 per share, representative of a 40% increase over the adjusted income recorded a year ago.

Visa (NYSE: V) is one of my favorite businesses on Wall Street. It should be an excellent long-term investment. People will always use branded credit cards, and Visa doesn't take a lot of risk. It simply collects a little of the spoils on each transaction. What a model!

According to TheStreet.com, Visa increased top-line sales by 10% in the fourth quarter, and expanded per-share profit by 28% to 74 cents, excluding certain items. Forecasts were for 72 cents per share.

Discover Financial Services (NYSE: DFS), a credit card company that competes with Visa (NYSE: V), MasterCard (NYSE: MA), and American Express (NYSE: AXP), released earnings for the third quarter on Thursday. The company put analysts to shame by posting a profit instead of a loss according to an article from Reuters.

The projection was for a loss of 12 cents per share. Discover actually made 52 cents per share of profit, once you exclude monies received from an antitrust settlement. Wow, that's what you call being way off the mark! The disparity surprised me, so I went to our very own earnings preview to see what we were reporting for an estimate. Sure enough, it stated the exact same expectation for a loss of 12 cents.

American Express Company (NYSE: AXP), a company that competes with Visa Inc. (NYSE: V), MasterCard Incorporated (NYSE: MA), and Discover Financial Services (NYSE: DFS), issued Q2 results earlier in the week. Earnings from continuing operations dropped very steeply to 9 cents per share. How steeply? Well, the per-share profit lost 84% of its value this time around. However, it might make you feel a little better to know that 18 cents can be added back, since that was the net worth of repurchase activity relating to preferred shares from the U.S. Treasury department. Therefore, American Express took in 27 cents per share from continuing activities. According to this Reuters piece, that number met expectations.

The Reuters article also points out that revenues fell by 18% and that net charge-offs increased. Not a great picture. Reading through the press release, an investor might come away with a feeling of dread. Management mentions the not-so-strong spending by its cardmembers and the fact that loan losses are at historic levels.

Shares of American Express (NYSE: AXP) bottomed in early March at just over $10 per share.

Instead of covering, I hedged my bet by keeping the American Express short open. I suppose that is the entire point of absolute return investing, but boy, was I wrong in doing that.

AXP shot up like a rocket over the last three months and now trades above $23 per share. It has been a big gainer this year, returning 25% through the end of the second quarter.

With such uncertainty, following an absolute return strategy continues to offer investors the biggest bang for their buck. There is no sense in guessing where the market will be down the road.

Instead, buy cheap stocks and sell stocks that are expensive. Then blend the two approaches together in one portfolio and chances are you'll make money.

Even with a huge rally in stocks, the S&P 500 ended the second quarter with a year-to-date gain of 1.78%. That is a vast improvement compared to the 11% loss at the end of the first quarter, but it's a minimal return for taking risk in the stock market.

Investors need to do better -- and they can.

Discover Financial Services (NYSE: DFS), a credit-card company that competes with Visa (NYSE: V), MasterCard (NYSE: MA), and American Express (NYSE: AXP), reported earnings for the second quarter. According to this news summary, Discover beat expectations by posting a loss of $0.18 per share. The market thought that the loss would be as high as $0.29 per share.

If you read the actual press release, you'll see that Discover, on a reported basis, made $0.43 per share. However, we must remember that this profit included an antitrust settlement sourced to Visa and MasterCard. So, once you get rid of that money, you come up with a loss for the quarter.

Not all weeks can end on an a positive note, and this week was just one of those weeks. Maybe the bulls went into hibernation, or maybe it was all just profit taking. The DJIA closed out last week at 8,574.65, so the drop to 8,273.50 shows what sort of week it was. Inflation is still tame and the Empire Manufacturing data was actually close to positive.

Here were today's unofficial closing bell numbers:

Dow 8,273.50 -57.82 (-0.69%)
S&P 500 883.37 -9.70 (-1.09%)
Nasdaq 1,680.14 -9.07 (-0.54%)

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