T
oday is Yahoo!'s first analyst day in three years. Held at the Four Seasons in San Francisco, the meeting runs from 8 am. to 2 p.m. Pacific Time. The actual meeting is by invitation only, but you can see the live webcast.
The meeting is just getting underway, but so far Yahoo!'s stock is holding up pretty well considering how badly the Dow is getting hammered. At 11:35 a.m. ET, it is down just 2 cents to $30.95. Meantime, the Dow is down 160 points, or 1.4%.
The goal of the meeting is to introduce the "next Yahoo!"
"I feel more invigorated today than ever before," CEO Terry Semel said after presenting the overview.
Dan Rosensweig, the chief operating officer is up next. Mostly he is going through the home page, highlighting new features. He's on personalization right now -- with an emphasis on "monetization" possibilities.
12:15:
Lloyd Braun, who runs Yahoo!'s media group, is up now. He says Yahoo! will continue with partnerships, new content, and user-generated content. But that's just part of his plans. "The special brew for yahoo is going to be through the integration of our pillars and tools." That means community, personalization, search, etc.
Yahoo!'s programmers will "frame choices" for the user, to send them to other sites. "We need to entice the user to create and to share and make sure the user never reaches a dead end." Even if they leave, they will use Yahoo! search.
Have to say that this doesn't sound like much new to me.
2:15:
I've been listening to the call off and on today. The emphasis has been on search -- recent improvements, working with advertisers, keeping it front and center for users. Tim Cadogan, vice president of search, was impressive.
Speaking now is Gregory Coleman, executive vice president, global advertising sales. He's talking a lot about targeting. "You need both targeting and tonnage" to get attention, he just said. I'm not quite sure what that means, but I like the aliteration!