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AB InBev hangs on to Beck's brand

Beck's beerFirst brewed in 1873, Beck's beer is crisp, fresh, and "full of character." It's also still part of the growing AB InBev family. Anheuser-Busch InBev, which is of course the Belgian-based parent of Anheuser-Busch (BUD), has abandoned plans to sell the German beer brand to Bain Capital.

According to a German magazine, citing financial sources, this was really an eleventh-hour decision, as the contracts were already drawn up and Bain had secured $2.54 billion in financing.

Continue reading AB InBev hangs on to Beck's brand

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Last updated: May 25, 2012: 09:23 PM

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