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Apple adds Avon's Andrea Jung to board

Apple, Inc. (NASDAQ: AAPL) has wooed Avon Products, Inc. (NYSE: AVP) CEO Andrea Jung to its board of directors, giving the Apple board a count of eight members as of January 2008. At this point in time, this really does make sense for Apple and the decision is a great one. Here's why.

Jung, who has been with Avon for over 11 years, is deeply entrenched into how direct sales and marketing strategies apply to women. Although Apple's iPod has been geek-lust for many teenage boys and 20-somethings (among other demographics), the marketing of the iPod has almost always involved women in some form.

Continue reading Apple adds Avon's Andrea Jung to board

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Last updated: February 11, 2012: 06:52 AM

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