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Apple's Mac sales understandably slow down during recession

Apple, Inc. (NASDAQ: AAPL) makes amazing machines with the best design and the most clever marketing. However Apple does it, the company wraps the entire package from conception to post-sale in a way not many other companies can. Dare I say, no other company. That does come at a price, however. Apple prides itself in not making commodity equipment, even though the hardware used under the hood of many of their products is indeed commodity goods.

Apple retail prices are significantly higher than the competition (if you want to call it that). In other words, Apple's products demand higher prices based on what I referenced in the first paragraph. Somehow, the company is so successful that it can grow its business - with higher prices in most cases - than the competition, and even in dire economic times. But, the company is not superhuman. Apple's Mac sales are nosediving just like the rest of the PC industry, signaling that even Apple is not immune to the incredibly harsh recession we're all in at the moment.

Continue reading Apple's Mac sales understandably slow down during recession

Apple's Macintosh attains 8% market share in December 2007

The end of 2007 was especially good for Apple (NASDAQ: AAPL) this year, as the company's Mac line of personal desktop and laptop computers broke the 8% market share for the first time ever during the final two days of 2007, according to Net Applications, a web measurement firm.

That's right -- Apple now has 8% of the PC marketplace. For a company that has been considered a 'niche' brand in the sector since, well, since forever, this is a huge achievement. Keep in mind, though, that this data do not represent sales numbers from global retailers as what is generally used for market share references.

Net Applications saw 7.3% of the 40,000 websites it monitors browsed by Apple machines in December. Again, this data isn't indicative of machines that browsed all, but a small collection of 40,000.

Still, this sample represents a good set of what Apple was able to accomplish last month. On December 30 and 31, the sites monitored by Net Applications saw Apple machines representing 8.01% of all machines. Not to fear, Windows lovers -- Microsoft's (NASDAQ: MSFT) venerable operating system represented 91.8% market share in December (although it was down from November's 92.4%).

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Last updated: November 24, 2009: 05:13 AM

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