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Appple (AAPL) has never been worth more than rival Microsoft (MSFT). Although the brand equity in Apple is at an all-time high and it can't make its newer products fast enough, Microsoft's continuing bankroll every quarter from software licensing has trumped just about every other computer company (hardware and software) for years. Microsoft's consumer electronics products (except for maybe the Xbox 360) have never had the cache or consumer love factor as Apple's products. And, it finally happened: Apple's market cap bypassed Microsoft's this week.
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FeedApple's Moment: Market Cap Leaps Past Microsoft's for First Time
Continue reading Apple's Moment: Market Cap Leaps Past Microsoft's for First Time
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