I wrote last week that I have moved my price target on Apple Inc. (NASDAQ: AAPL) for the umpteenth time and it now is set for $300 within 12 months. The company has so much momentum in all of its products, and margins are holding up and in fact could be expanding.

The December quarter will be announced in late January, and expectations are set for $9.32 billion in revenues and earnings per share of $1.52. I believe Apple will exceed these expectations -- again -- and of course forward numbers will be raised once again.

Besides the iPod, the iPhone, and the new Mac with the new Leopard operating system, the other variable in the story is difficult to quantify. That variable is Apple's retail stores and the feeling a consumer gets while visiting one. I went to one over the weekend and was in the store for over an hour, just observing the customers and the sales staff. Man, it was unreal.

Yes, the malls were busy this weekend before New Year's Day, but the Apple store was busier than most of its neighboring stores. The one I visited in the Ridgedale Mall in Minnetonka, Minnesota. is a small store in comparison to the flagship Minneapolis Great Mall of America store, yet it was comfortable and there was a buzz. The amazing part of the Apple stores is nothing is "on sale." No need for sales, the stuff just sells like hotcakes.