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Apple's iTV was the big new product announcement that came out not too long ago and created a lot of excitement. However the product will not actually be shipping until the first quarter of 2007, despite being announced in September 2006. That's a long wait for shipping. A lot of people were puzzled, as Apple usually does not like to pre-announce its product road map.During its most recent earnings report, however, Apple Computer, Inc (NASDAQ: AAPL) explained that it wanted to show customers a complete look at the whole digital media package strategy Apple was working on. This would probably be an indication that Apple was sending a message about iTunes movie sales, and why they would be worth downloading.
The pre-announcement also lets movie studios know that Apple had a strategy set up for movie downloads, not just customers. But as customers flock to the store to download videos the studios would probably follow. Apple indicated being happy with movie downloads and that they would soon release figures down the road.
Tobias Buckell is an author, freelancer, and professional blogger. He owns shares in Apple.
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