Apple, Inc. (NASDAQ: AAPL) has really never been down for the count as a company, although it's been on hiatus a couple of times in its 30 plus year history. Never before has the company seen such product and financial success, though, than in the 2001-current period. Under current CEO and co-founder Steve Jobs, the company is a force in the entertainment business along with ramping up its fortunes in the PC business where it started. We won't even mention the hardware business (iPod, iPhone).

But the one elusive crown that Jobs would probably love to see shift to his company is the operating system used by PC customers. Now that current Macintosh computers can run Microsoft Corp.'s (NASDAQ: MSFT) Windows Vista (or XP) operating system, is Jobs slyly trying to wrestle the operating system of choice crown from his longtime competitor? After all, a Macintosh customer can switch between a full Mac OS (operating system) on his or her PC and Microsoft's Windows with a keyboard press. Use one OS for work-related things and another for -- everything else. Guess which is which? And don't think that's just what Jobs envisions when he's made every single Mac computer being sold capable of running Microsoft's Windows. Perhaps he's trying to win a long war with Microsoft on the basis of Apple's cooler-than-cool hardware rather than software?