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It seems that every month I get a new phone book. Yet, I haven't opened one in the past few years. Of course, if I need to find a local business, I'll go to Google (NASDAQ: GOOG).
I'm definitely not alone. Just look at the carnage in the yellow pages business.
If you're a business owner, it's become necessary to get on board local online marketing. Not only will you find good customers, but you'll be able to measure results (how many clicks you are getting), target segments (you can focus on various demographics), and help build your brand.
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