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Google, Inc. (NASDAQ: GOOG) runs a pretty interesting shop. Unlike most manufacturers, almost all of its products are web-based, so it doesn't need to have roads to get its product to customers. It can release products in beta testing to ensure they don't break in the real world. Customers are involved in the making of the products, from the point of design until final release. But could automakers design, test and release products like that, or are there more variable to consider?
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