The rest of the world is going to help U.S. consumer product manufacturers next year. Look for international growth to push the likes of Colgate-Palmolive (CL), Avon (AVP) and Clorox (CLX) higher in 2010, according to Fitch Ratings. In an interview with Reuters, a director gave the Fitch's outlook for consumer goods.

The household and personal care segments increased revenue every year from 2003 to 2008. So, 2009 was but a bump in the road. Even in a recession, you need toilet paper and shampoo, so expect the spending to come back.

Stocks suffered a scary drop on Friday. It was fitting, in a sense, since it was the day before Halloween. In fact, as this Closing Bell piece noted, there were more tricks than treats to be had on Wall Street.

There are always equities bucking the trend, however. The Estee Lauder Companies (NYSE: EL) was one of them. Bullish buyers loved the beauty company's fiscal Q1 earnings release. As has been the case with many reports, the top line wasn't the fun part of the document: Estee Lauder saw a decrease of 2.7% for adjusted revenues. Here's the item of interest: net income after charges was 85 cents per share, more than three times what was made in the comparable frame.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aflac Inc. (NYSE: AFL) reported strong Q3 results, declared a dividend, and offered guidance for Q4.
• Avon Products Inc. (NYSE: AVP) Q3 earnings slumped and revenue was hurt by currency translations.
• BP (NYSE: BP) shares leaped higher after it reported better-than-expected quarterly earnings.
• Daimler AG (NYSE: DAI) reported that it returned to profitability in Q3 but warned of decreasing revenue.
• General Dynamics Corp. (NYSE: GD) Q3 earnings beat expectations and it lifted its earnings outlook.
• Hershey Co. (NYSE: HSY) posted strong Q3 earnings and expects full-year earnings ahead of forecasts.

Avon Products (NYSE: AVP) had a difficult third quarter. Currency translations helped to drive a 4% decrease in net revenue. Excluding that effect, sales were up 7%. Net income decreased a big 31% to 36 cents per share.

However, according to Reuters, adjusted earnings of 42 cents per share beat analyst projections by two pennies. Such news didn't seem to matter to the market. At the time of this writing, Avon was down 1.9% on significant volume.

Tech talk: Avon Product, Inc.'s (NYSE: AVP) restructuring is paying-off, but the stock has run into technical resistance at/near $33, so I'm not recommending the purchase of additional shares at this time.

Those investors who purchased AVP when first recommended on May 6, 2009 at a price of $23.12 should hold their shares.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aetna Inc. (NYSE: AET) said its profit fell due to higher expenses and warned the trend may continue.
• Avon Products Inc. (NYSE: AVP) topped Q2 earnings expectations, which sent shares higher.
• ConocoPhillips (NYSE: COP) lower Q2 earnings topped expectations, but revenue was also down.
• DreamWorks Animation Inc. (NYSE: DWA) posted flat Q2 earnings as it waits for the next big DVD release.
• First Solar Inc. (NASDAQ: FSLR) posted a better-than-expected profit but guidance sent shares lower.
• Jacobs Engineering Group Inc. (NYSE: JEC) Q3 revenue missed estimates and it lowered its outlook.

Revlon, Inc. (NYSE: REV) is, simply put, not one of my favorite investment ideas. However, the market seems to think that the company's second-quarter report is nothing less than beautiful. As I write this, shares are rallying almost 8% (although volume isn't that great, to be honest).

I don't know, I just don't see it. Sales declined over 12%. What's that, you want to strip out currency effects? Okay: sales went down over 7% on that basis. Net income on a reported basis was nothing, 0 cents per share. There were, however, 36 cents of charges on the books. According to Earnings.com, Revlon was expected to lose around 8 cents per share. Another source says that 25 cents before special items was the number to hit. No matter how you slice it, I think we can say that management delivered a significant beat today.

In order to keep income trickling in, companies the likes of Avon (NYSE: AVP), Mary Kay, and Tupperware are seeing a flux of salespeople -- including professionals forced to take a second job thanks to the recession.

Becke Alexander, the sales manager for Avon, noted that she hears from laid-off bankers and stay-at-home moms every week, but the company is seeing a recent boon from "gainfully employed people worried how long they'll stay that way." In fact, Alexander said, "There are no hobby seekers coming in here. It's people with a legitimate need." This pop in makeup peddlers stems directly from the current economic crisis, but not just from unemployment. A common complaint is that bonuses have disappeared, as have hours, which have forced people to turn to direct sales to make up some cash.

Avon Products' (NYSE: AVP) restructuring is starting to pay-off: cost savings (including a switch to global-based manufacturing and increased supply chain efficiencies) enacted in F2008 should continue to pay impressive returns in F2009 and F2010.

The world leader in direct-marketed cosmetics, toiletries, fashion jewelry, and fragrances, the global recession should weigh on Avon's results in Latin America and China, but there are recent signs that F2009 revenue will not drop the generally-forecast 7-10%. And that's helped send institutional investors back into shares recently, taking shares from about $14 to roughly $21-23. The First Call F2009 / F2010 EPS estimates for AVP are $1.64 / $1.89.

Revlon (NYSE: REV), a beauty company that counts Avon Products (NYSE: AVP) and The Estee Lauder Companies (NYSE: EL) as colleagues, reported Q1 earnings earlier in the week. I have to admit, I have been bearish on this company for a long time. I still am. I just don't think this stock is a sound place for your portfolio dollars, even though the company did post a much more beauteous profit picture.

Sales decreased a little, but if you exclude currency effects, they rose a weak 3.8%. More impressively, Revlon said that it earned $0.25 per share. That's compared to a net loss of $0.05 per share in the year-ago period. Okay, I concede, that was a pretty good performance. It was partly driven by lower interest expenses and a benefit derived from the repurchase of some senior notes. Free cash flow also saw a gain.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

Avon's (NYSE: AVP) stock is up well over 9% as I write this. The market liked the Q4 report. Which is interesting, since the beauty company, whose competitors include Procter & Gamble (NYSE: PG) and Revlon (NYSE: REV), actually missed estimates.

That's always confusing, isn't it? Net sales dropped 9% to $2.8 billion, and earnings per share rose 80% to $0.54. The call, according to The Week in Preview piece, was for a top line of $2.9 billion and a bottom line of $0.59 per share.

If you've been watching earnings this past week, or if you read last week's Week in Preview, then this coming week may leave you feeling a bit like Bill Murray in Groundhog's Day. That is, again analysts surveyed by Thomson Reuters expect earnings declines to be more frequent and deeper than earnings gains.

Motorola Inc. (NYSE: MOT), Dow Chemical Co. (NYSE: DOW), Anadarko Petroleum Corp. (NYSE: APC), IAC Interactivecorp (NASDAQ: IACI), Moody's Corp. (NYSE: MCO), Elizabeth Arden Inc. (NASDAQ: RDEN), Devon Energy Corp. (NYSE: DVN), Diebold Inc. (NYSE: DBD), Tyco International Ltd. (NYSE: TYC), United Parcel Service (NYSE: UPS), Cisco Systems Inc. (NASDAQ: CSCO), Polo Ralph Lauren Corp. (NYSE: RL), ITT Corp. (NYSE: ITT), and Walt Disney Co. (NYSE: DIS) are scheduled to report quarterly results this week, and they're all expected to report double-digit declines in earnings.

But again this week, let's take a look who Wall Street feels may have done well in the past quarter.

Ah, my old buddy Revlon, Inc (NYSE: REV)! Actually, that exclamatory statement is full of sarcasm. Revlon, a beauty-products business whose colleagues include Avon Products, Inc. (NYSE: AVP) and The Estee Lauder Companies Inc. (NYSE: EL), is not a buddy of mine. It is a stock that I really have no intention of buying. The company isn't exactly the most attractive one out there at the moment in terms of fundamentals, but it did have a decent cash-flow statement in the third quarter. Let's check out some numbers.

To begin with, revenues didn't see much growth, as they rose about 1%. Reported net income was $0.57 per diluted share versus a net loss of $0.20 per diluted share in the year-ago period. Unfortunately, that doesn't tell the whole tale. You have to strip out a one-time gain from discontinued operations to get the full story. And you're not going to like it once you do. So, the loss from continuing operations becomes $0.30 per diluted share, which was $0.06 wider than the loss in Q3 2007. Yet, the cash-flow statement does offer a bright spot. Positive operational cash flow of almost $44 million was booked over the last nine months. Last year, Revlon used almost $50 million to fund operations over the nine-month period. Some changes in working capital helped out.

Well, even with the better cash-flow scenario, no, I'm not buying the stock. Revlon is still, in my opinion, a long way off from becoming a great investment idea. I'll need to see more robust growth in the top line and a better profit picture. Sure, for the nine-month period, Revlon did generate a profit of $0.04 per diluted share, but I'm still not convinced. As of this writing, the stock was down 23%. I know it's a bad day in the markets and all, but I wouldn't want to align myself with a company that sees that kind of reaction to earnings. Such a pullback doesn't scream value to me when it comes to Revlon.

Disclosure: I don't own any company mentioned; positions can change at any time.

Estee Lauder (NYSE: EL), whose colleagues include Avon Products (NYSE: AVP) and Revlon (NYSE: REV), ended the week on a great note. The stock rallied to a new 52-week high of $52.04 on Friday during the intraday session, and closed only several cents below that price at the end of the day. The catalyst for this stellar stock performance can be traced to the beauty company's earnings report, which was released earlier in the week.

According to SmartMoney, Estee Lauder saw top-line growth of 14% during the company's fiscal fourth quarter, with revenues coming in at roughly $2 billion. The bottom line increased 36% to $0.61 per share. Wall Street was only counting on $0.56 per share. So that's a nice $0.05 per share beat. The revenue number also went beyond expectations.

I like the results, and I like that Estee Lauder has been a particularly strong stock. According to the AOL Finance snapshot taken at the time of this writing, the stock has been up for every time frame (1-month, 1-year, etc.). Putting this fact together with the fundamental results of the quarter yields a situation that should be looked at. I don't like that gross margins declined, but I do find the stock appealing considering how bad the market has been.