Analyst Upgrades

• Hyatt Hotels (H) and Hospitality Properties (HPT) to outperform from neutral at RW Baird.
• AB InBev (BUD) to buy from neutral at Goldman.
• Amerisafe (AMSF) to buy from hold at Wunderlich.
• Northrop Grumman (NOC) to sector perform from underperform at RBC Capital.
• China Lodging Group (HTHT) to buy from hold at Brean Murray and to buy from neutral at Roth Capital.

Teams have been preparing their game plans and it's time to see which of the 60 teams will win. No, not the Packers or Steelers -- Go Pack! -- but PepsiCo (PEP), Anheuser-Busch (BUD), General Motors (GM) and all the other companies competing for the best spots in one of TV's most expensive marketing moments, costing an estimated $3 million dollars per 30 second spot.

For those not into football, the ads in the Super Bowl game can be more amusing than the game itself as advertising teams compete for attention, show their best efforts and even get rated by numerous online sites. Last year, Doritos (owned by PepsiCo), and E-Trade (ETFC) did well, and Anheuser-Busch seems to always have a Clydesdale horse in the running.

Anheuser Busch's (BUD) Budweiser brand's sales have fallen 9% last year. Many beer drinkers of the 30-year-old-and-under crowd have switched to more exotic beers, leaving Budweiser to catch up.Budweiser's rank fell to from 16th in 2003 to 220th in 2010, as reported in USAToday. This is as close to a marketshare disaster as you can get.

Budweiser is trying to sharpen its image to focus on the younger crowd. It plans to kick off a new campaign on September 29. Budweiser has dubbed that day, "Budweiser National Happy Hour." On that day Budweiser will offer free beer to those over age 21. The samples will range from 6 to 12 ounces depending on state and local laws.

Analyst Upgrades

• Jefferies upgraded Computer Sciences (CSC) to buy from hold and raised its target to $53 from $47. The analyst said Computer Sciences' valuation has created one of the best LBO opportunities in several years and could provide a five year IRR of 25+%.
• Keefe Bruyette upgraded Comerica (CMA) to outperform from market perform, citing strength of the company's capital. The firm raised its target for shares to $44 from $43.
• RBC Capital upgraded Nokia (NOK) to outperform from sector perform and raised its price target to $14 from $12. The firm upgraded shares based on valuation, reduced execution risk on software development, and potential catalysts from new devices based on Symbian^3. RBS upgraded Nokia to buy from hold after the company named Stephen Elop as CEO.
• Allstate (ALL) was upgraded to buy from hold at Citigroup.
• Coca-Cola Enterprises (CCE) was upgraded to buy from neutral at BofA/Merrill.
• Moody's (MCO) was upgraded to overweight from neutral at Piper Jaffray.

Personal income and spending failed to enthuse an already-cautious market. Friday's strong day turned out to be just a head-fake as the return of caution came all over again. Bond prices rose and stocks fell along with oil. Gold was directionless.

Here were today's unofficial closing bell levels:

Dow Jones 10,009.73 -140.92 (-1.39%)
S&P 500 1,048.92 -15.67 (-1.47%)
Nasdaq 2,119.97 -33.66 (-1.56%)

As the stock market gains strength today, Hilary Kramer, editor of GameChangerStocks.com, says that there are certain stocks that will do better in a rising market -- and that will be able to sustain their gains over the summer. Among her summertime picks: Cabela's (CAB), Morton's Restaurant Group (MRT) and Anheuser - Busch InBev (BUD).

Watch the following short video to see why these stocks should sizzle over the summer.

The 4th of July just wouldn't be the same without picnics and other celebrations with family and friends. We all love to get together, watch fireworks and eat a lot of good food.

In fact, Independence Day is one of the biggest days of the year for the beer, soft drink and snack food industries.

So, I am not much of a soccer fan. I far prefer football to soccer (you know, having played and coached football). That said, I was sucked into the World Cup thanks to national pride. I watched the U.S. lose to Ghana and beat Algeria; but I also watched the referee blow a call against Slovenia, forcing the game into a tie.

I said, I am not a huge soccer fan; but it sure seems that this World Cup is fraught with refereeing problems.

In the business world, there's rarely a thing as growing too big. But unfortunately for Sam Adams brewer Boston Beer (SAM), the price of success could be higher costs and the loss of its label as an "artisan" craft beer.

That's not to say a cold bottle of Sam Adams Summer Ale will taste any different to consumers. But according to the Brewers Association, "artisan" brewers include small outfits that put out less than two million barrels of suds a year. That means the brewer that almost single-handedly sparked interest in smaller batch brews with more flavor could be pushed into the same category as the big beer vendors like Anheuser Buch Inbev (BUD) and Molson Coors (TAP).

A couple of days ago, my colleague Jeff Reeves took a look at 7-Eleven's decision to enter into the beer game. Yes, 7-Eleven -- the sultan of Slurpees, the high priest of week-old hot dogs, the convenience king -- is going to throw its proverbial hat in the ring, looking for your beer bucks.

I did not know this, but 7-Eleven is the third-largest beer retailer in the United States. Perhaps my ignorance is born from the fact that there are no 7-Elevens in my hometown.

Though by some estimates, consumer spending has topped its 2008 peak (really!) there is no denying that many businesses are still offering rock-bottom prices to lure shoppers out of their shells. You can now add convenience store chain 7-Eleven to the list.

The company just announced that it will be offering a lower-priced private label beer in an effort to connect with Americans looking for a cold brew this summer. The label is called "Game Day," and will be produced by City Brewing of Wisconsin -- a facility that joined up with Boston Beer (SAM) in 2007 to craft its flagship Sam Adams lager.

Analyst Upgrades

• BMO Capital upgraded EOG Resources (EOG) to market perform from underperform. The firm has a $100 target on the stock.
• Morgan Joseph upgraded Glimcher Realty (GRT) to buy from neutral with a $6.50 target. The firm believes the company has solved most of its liquidity problems while its dividend yield is very attractive.
• Citigroup upgraded AmerisourceBergen (ABC) to buy from hold.
• Lincoln Electric (LECO) was upgraded to gradually accumulate from hold at Soleil.
• BMC Software (BMC) was upgraded to outperform from neutral at Credit Suisse.
• Mercer (MERC) was upgraded to outperform from market perform at Raymond James.

Although many stocks are at or near 52-week highs and the bargains are getting harder to come by, they still can be found with only a modest amount of effort. One such opportunity may be Molson Coors Brewing Company (TAP).

The closing price for the stock on Tuesday April 6 was $42.89. The 52-week high of $51.33 was reached mid October 2009 -- six months ago. At a time when many stocks are at or near their 52-weeks highs, TAP is trading at a 20% discount.

Who's ready for some football? The Super Bowl is this weekend, and you know what that means -- commercials that we will all be talking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that is a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials -- and eventually they may buy the products from the ads.

First brewed in 1873, Beck's beer is crisp, fresh, and "full of character." It's also still part of the growing AB InBev family. Anheuser-Busch InBev, which is of course the Belgian-based parent of Anheuser-Busch (BUD), has abandoned plans to sell the German beer brand to Bain Capital.

According to a German magazine, citing financial sources, this was really an eleventh-hour decision, as the contracts were already drawn up and Bain had secured $2.54 billion in financing.