Well, looks like Time Warner Inc.'s (NYSE: TWX) Warner Bros. has a new movie that is being hyped: Batman, The Dark Knight. You can watch the first trailer here. There's just one small problem -- it is the most searched movie trailer out there, but the release is not until the SUMMER of 2008.

To make matters a bit odder, there is no film preview, only a few voice-overs and a black screen video with a bat emblem crumbling and turning into light. At least there is a brief narration of Michael Caine (as Alfred), if that is the sort of thing fans are looking for. Maybe that's all the hype Warner Bros. wants to or is willing to give, as the movie is presently being filmed. CNN also has a video demo of a scene filmed in Chicago showing the old Brach's Candy factory being blown up. But other than a humdinger of a blow-up, it's hard to tell what the scene is.

As for the lineup: Christian Bale returns as Batman and Bruce Wayne, Maggie Gyllenhaal replaces Katie Holmes as Rachel (since Katie has been abducted by aliens), and Heath Ledger is playing The Joker. Hopefully, The Joker won't tell Batman, "I wish I could quit you!" This cast seems a bit odd, but since Batman Begins turned out pretty well, it's going to be hard not to give this one the benefit of the doubt.

Time Warner Inc.'s (NYSE: TWX) Warner Bros. Entertainment division revealed the look of actor Heath Ledger as the Joker in The Dark Knight, the upcoming sequel to 2005's Batman Begins, last week on one of three new websites designed to promote the film: www.ibelieveinharveydenttoo.com. The image has since been removed from the site and a disclaimer reads "Page not found" but if you highlight the page you can read several hundred "ha ha's," with displaced letters throughout the text reading "see you in December."

The sequel planned for release in the United States in July 2008, follows the $372 million blockbuster Batman Begins, which showed a young Bruce Wayne struggling to deal with his parents murder and vowing to clean-up Gotham City as Batman. In The Dark Knight, Batman will purportedly continue his fight to clean-up Gotham while the Joker, his comic book arch-nemesis, comes into the picture and causes more chaos. If this image and its grotesque indications are any sign, the new film is going to follow the first nicely and add more to the realistic tones set down by director Christopher Nolan and writer David S. Goyer. Fans and summer blockbuster viewers will have to wait another fourteen months to see though.

Time Warner, which closed at $21.56 yesterday, will have a hard road in those months to sell this new Joker to kids and families like it has sold products for every Batman film since 1989, which featured Jack Nicholson as the Joker. While this new incarnation is showing no sign of being connected to Nicholson's portrayal, it seems hard to determine how or if Time Warner will even attempt to market the character. Certainly a Heath Ledger Joker action figure will be produced, but who will purchase it? Kids (the parents for the kids), or the fans and collectors that jump on the dark nature of the acting, character, and ultimately film.

Somewhere in the deep dark attics of Time Warner, Superman has been waiting. He's been gathering star dust, or whatever it is that superheroes gather when they lie in attics so long. Up until last year, he was stored right next to Batman -- until he, you know, Begined with the $200 million, eighth-highest-grossing movie of 2005.

It was about time Superman answered the call and swooped down to save Time Warner from its no-big-movie-having self, says Rick Munarriz for the Motley Fool. The company has no top-10 movies this year, despite big hopes with action block-wanna-be-busters V for Vendetta, Firewall, and Poseidon.

That will certainly change with Superman Returns, says Munarriz, and he doesn't even much care if the movie doesn't make back its $260 million production budget. If people love it (and they will!), "it can turn the spigot for more cost-effective sequels in the coming years. This is about more than just one film or one Halloween season with a few more trick-or-treating Superman kiddies than in years past. It's about making a statement."

I, for one, hope Superman can save Time Warner -- if only for the fun I'll have writing headlines about it. [Photo opendoorexit]