The headline everywhere 'round the blogosphere today: "beef is sexy." McDonald's Corporation (NYSE:MCD) is making waves not only with its slap-the-forehead realization that its customers want to eat breakfast food after 10:30 a.m., but also with its ad campaign in China.
Evidently, these ads, they show how sexy McDonald's hamburgers are.
Even though the "Where's the beef?" ad campaign from the 80s was decidedly un-sexy, I think I can speak for all of America when I say: MCD, you are not the first one ever to make the connection between beef and sex. Isn't beef tenderloin the most oft-ordered entree on Valentine's Day? And correct me if I'm wrong, but haven't certain members of the male population equated their, um, male member with this favorite of all red meats?
McDonald's is, it seems, discovering the obvious. Not that there's anything wrong with that. I'd say that any management team deserves adulation for giving the people what they want.
Especially when it's sex.
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