Dow Jones & Company Inc.'s (NYSE: DJ) Wall Street Journal (A.K.A, The Towel) occupies a unique spot in the media firmament. As I pointed out earlier in the year, it changed its footprint and now looks to me like a Holiday Inn bath towel. Towel Talk offers a perspective on its news and views.

Yesterday David Beckham booted George Bush off the front page of some leading Internet sites. As always, this item seemed to flow from somewhere -- maybe the White House -- to the power spot on drudgereport.com. And from there it landed on General Electric Company (NYSE: GE) and Microsoft Corporation's (NASDAQ: MSFT) msnbc.com's post position.

Call me naive, but I would have thought that Wednesday evening's cringe-inducing Iraq speech and Congress's reaction were of greater significance than a contract with a soccer player. But that was before my realization of two important realities -- the need to get that Bush speech off the Internet headlines and the need to promote the Republican-Celebrity-Industrial-Complex (RCIC).

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Towel Talk: Beckham boots Bush off the front page originally appeared on BloggingStocks on Fri, 12 Jan 2007 13:25:00 EST. Please see our terms for use of feeds.