News Corp. (NYSE: NWS) reportedly is in talks to buy social networking site LinkedIn."A well-placed source has confirmed with us that these talks are serious," writes VentureBeat's Eric Eldon. "News Corp.'s strategy, from what we understand: Somehow integrate LinkedIn's network with the Wall Street Journal as well as its other newspapers around the world, hopefully figuring out how to recoup News Corp.'s newspapers' declining classified ad revenue in the process."
The strategy makes sense. Plus, Murdoch is eager to bolster the company's social networking business in the face of the rising popularity of MySpace. LinkedIn claims that 14 million professionals use it, representing every member of the Fortune 500. Its investors include Sequoia Capital, Greylock, the European Founders Fund and Bessemer Venture Partners.
As Murdoch has shown with the $5 billion acquisition of Dow Jones & Co. (NYSE: DJ), Murdoch is willing to pay up for something he wants and if shareholders benefit so much the better. Investors continue to be sour on the media sector and will be for a while considering the uncertainty surrounding advertising spending and the overall economy. Shares of News Corp., which recently said earnings were rising ahead of its forecasts, are down 3% this year.
When business customers look for a product, the first step is usually to check out the internet. Yet companies often do not know how to capitalize on this.
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