BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Twitter May Chirp Its Commercial Accounts Next Month]]>http://www.bloggingstocks.com/2010/03/19/twitter-may-chirp-its-commercial-accounts-next-month/http://www.bloggingstocks.com/2010/03/19/twitter-may-chirp-its-commercial-accounts-next-month/http://www.bloggingstocks.com/2010/03/19/twitter-may-chirp-its-commercial-accounts-next-month/#commentsFiled under: , , , , ,

Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.

Continue reading Twitter May Chirp Its Commercial Accounts Next Month

Twitter May Chirp Its Commercial Accounts Next Month originally appeared on BloggingStocks on Fri, 19 Mar 2010 13:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adsadvertisingAonAonCorpAonCorporationBBYbest buyBest Buy Inc.Best Buy StorescotweetDeloitteDeloitte Touche TohmatsuDeloitteTouchefeaturedhootsuiteINTERNET ADSinternet advertisinginthenewsmicroblogmicrobloggingmicroblogsMunich Reonline adonline adsonline advertisingSBUXsocial mediastarbucksstarbucks coffeesxswSxsw2010twitterFri, 19 Mar 2010 13:40:00 EST<![CDATA[Can Shopping Go Viral?]]>http://www.bloggingstocks.com/2010/01/15/can-shopping-go-viral/http://www.bloggingstocks.com/2010/01/15/can-shopping-go-viral/http://www.bloggingstocks.com/2010/01/15/can-shopping-go-viral/#commentsFiled under: , , , ,

Looking back on what became a tough end to a tough year for the retail sector, the one bright spot was the online sector. Shoppers whipped out their plastic at a record rate on Black Friday, a trend that continued throughout the season.

The Amazon (AMZN) Kindle killed the competition, reinforcing the status of the online channel as the future of the retail business. Social media, in particular, had its first real test this year, as many companies -- including Best Buy (BBY), JCPenney (JCP) and Target (TGT) -- used the likes of Twitter and Facebook to engage customers, publicize sales and generally increase revenue. The next stage in the evolution, of course, is to use shopping behavior to trigger viral results.

Continue reading Can Shopping Go Viral?

Can Shopping Go Viral? originally appeared on BloggingStocks on Fri, 15 Jan 2010 12:40:00 EST. Please see our terms for use of feeds.

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Ahead of today's Q3 results from mega-retailer Best Buy (BBY), the consumer electronics giant saw its share price get a lift last evening after Citigroup's Kate McShane raised her quarterly EPS figure from $0.38 to $0.45 on the back of a better-than-expected holiday shopping season for the retailer.

McShane noted strength in laptops, video games, televisions and digital cameras -- as well as Geek Squad services to boot. She went on to raise her target for BBY shares from $40 to $45 also. To top it off, McShane raised her same-store sales figure for the Q3 period to a 4% growth figure. From a horrid 2008 season, that growth won't be hard to hit, most likely. Best Buy has been handily competing with Walmart (WMT) and even online retailers this season, as the consumer sector recovers from a recession and job losses, finally, slow down.

Continue reading Best Buy gets upgrade on eve of Q3 results; sees sales jump in latest quarter

Best Buy gets upgrade on eve of Q3 results; sees sales jump in latest quarter originally appeared on BloggingStocks on Tue, 15 Dec 2009 10:20:00 EST. Please see our terms for use of feeds.

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Consumer electronics retailer Best Buy, Inc. (NYSE: BBY) has less competition now that former rival Circuit City is now out of business, but that doesn't mean it has had a stellar year so far. Best Buy has been hit hard by the recession just like all other retailers, but it's also planning for the future despite sagging sales and the like in its last three fiscal quarters.

Continue reading Best Buy opening 13 new stores in fiscal 2010 while spending $13M each

Best Buy opening 13 new stores in fiscal 2010 while spending $13M each originally appeared on BloggingStocks on Tue, 09 Jun 2009 15:50:00 EST. Please see our terms for use of feeds.

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Best Buy, Inc. (NYSE: BBY) CEO Brad Anderson indicated this week at the World Economic Forum in Davos, Switzerland that the largest consumer electronics retailer in the U.S. would be looking at about-to-be-vacated retail locations that are closing due to Circuit City's ongoing liquidation that's expected to run until sometime in March.

Where it makes sense, Best Buy could most likely snap up locations for smaller-format stores for its Best Buy Mobile operations or other concept stores it would like to test. It certainly will be able to acquire some former Circuit City locations on the cheap. It's a good move as the mass market consumer electronics retailer experiments with growing sales outside the standard big-box format.

Continue reading Best Buy looking at buying some empty Circuit City locations soon?

Best Buy looking at buying some empty Circuit City locations soon? originally appeared on BloggingStocks on Fri, 30 Jan 2009 15:55:00 EST. Please see our terms for use of feeds.

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When Best Buy, Inc. (NYSE: BBY) starts discounting the normally un-discountable Apple, Inc. (NASDAQ: AAPL) MacBook laptop computer, we know it's a tough selling season. That's just what the largest consumer electronics retailer has done, though, as the cheapest MacBook being sold right now comes in at under $900. Until now, that's an unheard of price from any retailer.

Apple's grip on the MAP (minimum advertised price) for all retailers is strong. It's not known for heavy discounts -- or any discounts at all, actually. Apple's pricing arrogance, though, is part of what makes it so desirable. Talk to any salesperson who sells premium-priced products for a lecture on this if you'd like. Even so, Apple has had to cool its jets just this week on pricing at its own retail stores.

Then again, this is no normal retail landscape. Holiday retail sales are expected to be very bad and sales will be necessary to keep inventory turns up and product flowing. Sometimes they have to be made at any cost. The older Apple MacBook, which is still being sold even though newer models were just announced and released in October, is now being sold for $899. That's a full $100 under Apple's suggested list price. While it doesn't sound like a big discount, it is for an Apple system.

You'll notice that usually you don't see iPods or iPhones being discounted more than a dollar or two off Apple's list price. There's a reason for that, but it makes this $100 cut even more interesting. And some of the more pricier MacBooks being sold at Best Buy saw $100 and even $150 price cuts as well. Even Apple can't maintain its pricing smugness in this economy and keep sell-through where it needs it to be. Yes, there are market and purchasing conditions that can even pinch Apple, folks.

Best Buy (BBY) discounts Apple (AAPL) MacBooks in rare move originally appeared on BloggingStocks on Wed, 26 Nov 2008 11:00:00 EST. Please see our terms for use of feeds.

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Best Buy, Inc. (NYSE: BBY) just keeps on ingraining itself into every customer niche it can. It's already entering the Chinese market. It may be coming to an airport near you. Now, possibly expect Best Buy to be seen in a shopping mall in your area soon.

In the Washington D.C. area, the largest consumer electronics retailer will open a new 3,000-square-foot stand-alone location inside the Fair Oaks Mall today that will sell wireless phones, laptop PCs and all types of accessories for both product categories.

There will be two more mall openings by Best Buy this month in yet-to-be disclosed locations. It will be double the size of the Best Buy Mobile kiosks already in place within some malls and will have locations next to your favorite Hollister or Yankee Candle stores.

According to the retailer, these new mall concept stores will cater to teens and women -- many of whom don't like shopping at its big-box locations. Best Buy has already turned its focus to women shoppers, and these new openings are just another leg in the stool from where I sit. Well done.

Best Buy (BBY) testing new smaller stores inside shopping malls originally appeared on BloggingStocks on Fri, 17 Oct 2008 11:50:00 EST. Please see our terms for use of feeds.

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Best Buy, Inc. (NYSE: BBY) is ditching the warehouse-blue store format that it's grown famous for. Well, not really -- but in some newer stores in Denver, that cheery blue is being supplemented by earth tones and skylights as the largest consumer electronics chain in the U.S. sets its sights on the female demographic. That's right -- the anti-gadget crowd who rolls both eyes when guys start salivating over that 50-inch flat screen television.

Women do have a huge (indirect) impact on consumer electronics sales, although the merchandising most retailers push definitely fits the male buying persona. So, instead of the gray, techie feel where those large flat-panel displays generally reside, Best Buy will be placing some (if not all) of those televisions into staged rooms that look like a set from a typical home. What a better way to visualize that new purchase than by seeing how it looks in the real world, right? Ever sold a home and staged it to sell? Same thing.

Best Buy even asked 40 local female customers to work with its employees to help them form ideas. In other words, merchandise your products in a way that makes them comfortable to be around and use, not as cold hard hunks of steel, plastic and chrome. Serving the needs of women shoppers better is a perfect way to grow sales in this economic state (if that's even doable) -- Best Buy certainly has the right idea here. There's nothing better than involving your customers in decisions that affect how they purchase, right?

New Best Buy stores being designed with women in mind originally appeared on BloggingStocks on Mon, 06 Oct 2008 14:43:00 EST. Please see our terms for use of feeds.

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Best Buy Co. (NYSE: BBY) has selected Minnesota-based Barrie D'Rozario Murphy (BD'M) as its primary advertising agency that will be charged with the ads and marketing to consumers revolving around Best Buy's "Home Life" business. The "Home Life" segment of Best Buy's business mostly involves the brown and white goods part of Best Buy's inventory (appliances), plus more. I'll suggest, right off the bat, that BD'M change the name to something other than "Home Life."

The change to an ad agency outside of Best Buy's normal corporate ad agent was due to a conflict of interest, so BD'M will now be responsible for corporate consumer communications and marketing planning for Best Buy's appliance business. The Best Buy announcement specifically references tuning into female customers with its "Home Life "business, which makes sense from my perspective. Who uses most of the in-home appliances these days? Easy answer, right?

BD'M will have to coordinate with Best Buy's overall ad agency -- BBDO -- to ensure branding and imaging are kept consistent, but it will be interesting to see how this new partner will refresh the marketing of appliances to the American female shopper. BD'M has a long roster of creating female-targeted marketing (Nordstrom, Jaguar and Lee, to name a few brands), and how the company will get Best Buy customers excited (if that's possible) over home appliances. Perhaps it could use a tagline like "Spin your way into Best Buy today." On second thought, scratch that.

Best Buy (BBY) chooses new brand agency to manage 'Home Life' category originally appeared on BloggingStocks on Fri, 14 Sep 2007 16:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ad agencyAdAgencyBBYBest BuyBest Buy storesBestBuyBestBuyStoresHome LifeHomeLifeFri, 14 Sep 2007 16:15:00 EST<![CDATA[Best Buy begins transformation marketing towards women]]>http://www.bloggingstocks.com/2006/12/21/best-buy-begins-transformation-marketing-towards-women/http://www.bloggingstocks.com/2006/12/21/best-buy-begins-transformation-marketing-towards-women/http://www.bloggingstocks.com/2006/12/21/best-buy-begins-transformation-marketing-towards-women/#commentsFiled under: , , , ,

Best Buy Co., Inc. (NYSE:BBY) was founded with simple roots many decades ago with the "grab and go" mentality of having all electronics under one roof for predominantly male customers to come in to browse -- and ultimately leave the store with (paid of course).

While consumer electronic purchases are often made by men, women have a voice in their design and the selection offered at major electronics chains, I believe. The styling of many nicer electronics within several main categories looks better than ever, and often evokes an almost emotional response when looked at -- they are as much a piece of furniture as just a gadget.

The local Best Buy stores I have been into recently were quite loud and to be frank, obnoxious. A nice and relaxing atmosphere is *not* what you'll get at your local Best Buy, judging from my experience. What you will get is not enough help (during the holidays at least), long waits for customers, and blaring and annoying music that is way too loud to allow people to drift and browse the aisles. In fact, I sometimes am relieved when leaving Best Buy just to get away from the incessantly loud music.

That may be changing though, as shoppers may notice a softer, more personal atmosphere according to the company, which is "feminizing" the merchandising of consumer electronics in a way. The company says that music is quieter and lights are lower. Salespeople talk to customers about their lifestyles, what they want the technology to do for them, and how they want it to fit into their homes, offices, cars.

So far, though -- that's a very long stretch of a claim that I have not yet seen. It would be a welcome change, though. A very welcome one.

Best Buy begins transformation marketing towards women originally appeared on BloggingStocks on Thu, 21 Dec 2006 17:22:00 EST. Please see our terms for use of feeds.

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