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Best Buy Inc. (NYSE: BBY) is taking the world of social media by storm. Instead of relying on traditional marketing and communication methods, hundreds of Best Buy employees are chirping on Twitter.com to assist in technology advice. The retailer is becoming more transparent and communicative on its own online forums. And, it's producing video blogs to engage its consumers beyond the world of text.
What does all this add up to? As the last national big-box consumer electronics retailing chain left in the U.S., Best Buy's "community managers" will be speaking at the Engage! to explain why they are doing what they are doing. Best Buy's strategy here is to adopt the communication and networking arenas its existing and potential customers are already in -- and win more sales that way. Its "Twelpforce" effort of offering advice is just a start.
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