Best Buy (BBY) is living on cloud nine these days. It's principal competitor, Circuit City, went belly-up over a year ago and retailing behemoth Walmart (WMT) still can't match (yet) Best Buy's consumer electronics product depth or presentation. That doesn't mean Best Buy's aggressive moves into mobile and services are the only two legs the retailing giant is relying on.
The retailer's moves into mall kiosks and nontraditional retail areas is helping attract more female shoppers, something the traditional consumer electronics retail segments largely forgets. While Best Buy sells 22% of the consumer electronics products in the U.S., only 16% of women buy their consumer electronics there.
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