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U.S. consumer electronics behemoth Best Buy Co. Inc. (BBY) will be joining Japan's Panasonic Corp. to unveil and heavily promote newer 3D television sets this quarter. As flat panel televisions continue selling at a decent but middling pace, the "next big thing" in home entertainment is ready to roll off shelves. Best Buy believes it will be 3DTV, apparently.
Panasonic will discount the prices of the rollout models by 50% as it creates demand for the new category using pricing as its primary weapon. But will customers care? Just because Panasonic is trying to reverse losses in its television operating doesn't mean customers will soon adopt a new television technology that is surely to have very limited content. If Panasonic needs a 3D ecosystem of content to push these new televisions, that could be years off.
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