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Best Buy seeks partnership to enter India

With Best Buy (NYSE: BBY) already operating a huge mega-store in China, the consumer electronics retailer is considering entering the Indian market, according to reports. Minneapolis-based Best Buy is talking to privately owned Vivek Ltd., an established electronics retailer in India, to determine if a retail experiment or a full entry into India would be a good move for the retailer. India's increasing affluence and growing middle class make major urban centers ripe for larger retailers looking to diversify their businesses internationally.

In addition to connecting with Vivek, Best Buy folks were recently in India to talk to manufacturers like LG, Samsung and Sony Corp. (NYSE: SNE) -- that is, to feel out these companies for what it is like to operate in India. Although the possible partnership between Best Buy and Vivek would most likely be a sourcing and technical arrangement instead of a way for Best Buy to "test the waters" of Indian retail, the potential for a Vivek partnership is still intriguing.

It gives Best Buy knowledge of the market dynamics without a huge risk and allows the company to prepare for a national store launch with the best planning possible should it decide to enter the Indian market. If so, Best Buy's international plans in both China and India will have the retailer singing a happy tune not just in the U.S., but globally.

Best Buy's possible move into India

With Best Buy's(NYSE:BBY) recent opening of its first international store -- located in China -- the consumer electronics giant may also be looking to move into India, with planned stores in the higher-end cities where consumers, for the first time in a long time, have disposable cash to spend.

As any company looking for global sales growth would be considering, Best Buy has begun talks with RPG Enterprises for a planned foray into India. This comes really as no surprise. This is just a rumor at this point, but it makes perfect sense. If the standard of living and the amount of disposable cash levels are rising in certain areas of the world, leave it to capitalism to come to the rescue, eh?

Best Buy here, though, may be looking for an equity joint venture as opposed to opening its own stores, according to the rumor. In fact, RPG Enterprises' Sanjiv Goenka stated that "there is no firm proposal from Best Buy under consideration."

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Last updated: November 26, 2009: 04:26 AM

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