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Money winners of 2008: Beyonce, one smash hit after another

This post is part of our feature on Money Winners of 2008. See all 20.

The recent release of Beyonce Knowles' Sasha Fierce album has garnered the singer, song writer, and producer her fifth number one hit song. She also has two motion pictures coming out soon, Cadillac Records and Obsessed, and will go on a world tour in 2009. That should considerably increase her already sizable earnings.

I don't own any of Beyonce's albums, but after listening (and watching) her AOL Sessions version of "Irreplaceable" a few times, I plan to put one on my Christmas list. Which one should I ask for, Beyonce fans? Her second solo album, B'Day, which has "Irreplaceable" on it, or her new double-album?

I also plan to see Cadillac Records, in which she plays the legendary Etta James. The New York Times says her performance is impressive. In the interview, it's clear that Beyonce has designs on being legendary herself.

At 27, Beyonce certainly is well on her way. And she is clearly a money winner this year -- Forbes estimates she pulled in $80 million between June 2007 and June 2008, ranking her the top celebrity earner under 30. But with her album, tour, movies (not to mention her clothing line and endorsement deals with Pepsi and L'Oreal), next year could provide even greater riches.

Beyonce made our Money Winners for 2008, but she looks like a shoe-in for our 2009 list as well.

Be sure to check out more Money Winners of 2008.

Beyonce gives Abercrombie a run for its money

Who can forget the advertising campaign a number of years back that threw social watch dogs into fits over Abercrombie & Fitch (NYSE: ANF). That particular advertising foray employed the lithe bodies of teen and preteen boys and girls in a way which, while certainly drawing attention, underscored today's excessive use of underage sexuality in advertising. Parent groups and child protective agencies were enraged, as well they might be. However, a recent ad campaign launched by Beyonce and her House of Dereon, clothes for girls, makes Abercrombie's misadventures look about as harmless as a day at the zoo.

A blog post presented by our sister blog Styledash, reveals the shocking truth about the clothing ad campaign, which is the brainchild of Beyonce and her mother, Tina Knowles. Blogger Kristen Seymour espouses the danger in this type of advertising by describing the presentation in the terms of "Go on, baby, and earn your lunch money the old-fashioned way."

The gallery provided by Styledash is self-explanatory and might serve to turn the stomachs of little girl's parents everywhere. Certainly, Beyonce and her advertising agency have accomplished what they wanted to. We can also believe that Abercrombie & Fitch shall benefit slightly with a parallel focus to its own questionable advertising strategy. However, we need only to remember the enigmatic fate of JonBenet Ramsey to realize down which road this type of advertising strategy may lead.

(Thanks to Styledash for the tip, Additional thanks to Gawker)

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Last updated: November 13, 2009: 01:33 AM

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