Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.
True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.
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