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BlackFriday2009 posts

Day After Christmas Tops All but Black Friday for Retailers

Posted Jan 4th 2010 10:15AM by Tom Johansmeyer (RSS feed)
Filed under: Competitive Strategy, Economic Data

The second best shopping day of the holiday season didn't come until after the festivities ended. Dec. 26, 2009 wasn't good enough to top Black Friday, but data from ShopperTrak shows that it did shoot past the last Saturday before Christmas, which is usually among the top days of the holiday season. This year, that Saturday wasn't able to realize its potential because of a snowstorm that smacked the East Coast.

Store traffic fell 6.6% from 2008 for the day after Christmas, but sales still reached $7.9 billion. Analysts expected the the first post-holiday shopping day to assume more importance, largely because of the storm a week earlier

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Target's Black Friday prices are leaked

Posted Nov 13th 2009 10:15AM by Mark Fightmaster (RSS feed)
Filed under: Products and Services, Marketing and Advertising, Target Corp. (TGT), Black Friday

Black Friday, as the day after Thanksgiving has come to be known, is the day when most retailers get themselves back into the black. It is also a bargain-hunter's delight. In the age of Internet, several websites emerged dedicated to helping shoppers decide in front of which store to pitch their tents. One of those sites, GottADeal.com, has reportedly landed Target's (TGT) Black Friday ad. Target, it appears, is taking a rather aggressive approach to the upcoming Holiday shopping season.

According to the website, the retailer will offer a 32-inch Westinghouse LCD HDTV for $246, which GottADeal.com's founder Brad Olson calls the "lowest price that we've ever seen for that model." The ad also touts $3 toasters and coffeemakers, and 50% discount on kids' clothes and toys.

Continue reading Target's Black Friday prices are leaked

Wal-Mart amps up hours, crowd control for Black Friday

Posted Nov 12th 2009 2:00PM by Tom Johansmeyer (RSS feed)
Filed under: Wal-Mart (WMT), Black Friday

Wal-Mart (WMT) won't close Thanksgiving weekend -- not at all. The world's largest retailer is going to keep its stores open 24 hours in an attempt to manage demand for entry during the busiest shopping days of the year. The company has announced it will also implement other crowd-control measures. The festivities start at 5 AM on November 27, 2009. Of course, this doesn't involve any change fro the Wal-Mart Supercenters which already remain open 24 hours a day, but it does address the 800 stores that aren't.

The 24-hour access alone won't do much to alleviate the pressure from thrill-seekers and the bargain-crazed who will want to push through immediately. To help with this problem, Wal-Mart is allowing people to gather in different parts of the store when waiting for the deals to kick off. According to Wal-Mart spokesman David Tovar, "If you've got a 200,000-square-foot store, people will be dispersed throughout the store instead of lined up outside the store." Yeah, that makes a lot of sense.

As the old infomercial guys love to say ... "But wait, there's more!"

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