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This post is part of our feature on Money Winners of 2008. See them all.
In Michael Bloomberg, you're dealing not just with a person, but with a brand.
Bloomberg, of course, in 1982 founded what is now Bloomberg LLP, the firm that runs Bloomberg News, a financial news service that competes with Reuters, Dow Jones, and News Corp. (NYSE: NWS) to provide breaking news, features, data, and analytics, among other products, to financial players worldwide.
Bloomberg ingeniously developed a product that essentially aggregated, summarized, and presented financial market data at a time when financial institutions -- particularly bond market participants -- were ripe for such a product, and along with editor and former Wall Street Journal reporter Matt Winkler, built a financial news empire known for its speed, accuracy, and comprehensive coverage of the markets.
Bloomberg's reward for the above, in monetary terms? About $20 billion in estimated net worth, good for eighth place on Forbes magazine's 400 Richest Americans list.
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