Crocs will be the next Nike. It's a bold statement, I realize, but if any footwear/apparel maker has the chance to become relevant, sustainable and as near-dominating as Nike (NYSE: NKE) has been these past 25 years, it's Crocs (NASDAQ: CROX). Understandably Crocs has a long way to go and a lot of heavy lifting in front of it before it can claim a seat at the mountaintop, like Nike. But the potential is very good as Crocs is emerging as a category-dominant player. Let's do a bit of a review to understand why.

I wrote in my book Stop Losing Money Today that Nike began in the 1970s as a fad/niche play. Nike sold its functional running shoes to the jogging set, but then quickly expanded its offerings to include all athletes in virtually every sport. The shoes were customized to handle the rigors of the individual sport. Nike also expanded its line to be fashionable and cool to wear even when its wearers weren't sweating. The company went north of the ankle to include a full line of T-shirts, warm-up suits, shorts and hundreds of other products. In essence, Nike graduated from a fad/niche player to become a full-blown global phenomenon. The company went public in 1980, and currently has a market capitalization of $27.5 billion and distributes its products through thousands of retail stores, as well as 418 of its own NikeTown stores. Revenues are running at a $17-18 billion run-rate with healthy operating margins of 14%. Nike is truly a great American success story.

Crocs has the same opportunity and it may even be larger.

My BloggingStocks colleague Jon Ogg wrote a piece stating that CNBC's Jim Cramer believes Google (NASDAQ: GOOG) can go to $1,000, or at least $600. You know what? He is absolutely right. Google is the next Google. Let me explain.

Ever since Google went public in August 2004, two out of every three interviews with analysts or other talking heads, whether in print or television, have been pooh-poohing Google as "too expensive" or "it has to slow down" or "it's not sustainable." Get real. These talking heads come right back with their heads shaking after every quarterly report. "Yeah, but, but, it cannot continue..." and the same song plays over and over again. Or we hear about some sharp trader that made a quick $5-10 per share "being short Google." Yeah, the short lasted about 2-5 trading days because no one wants to be short Google heading into its quarterly earnings report.

Google is a monster and it still continues to grow and grow. The parallels exist between Cisco (NASDAQ: CSCO) and Microsoft (NASDAQ: MSFT) during their go-go days, but there are stark differences. Many a portfolio manager or other talking heads missed the major movements in both Cisco and Microsoft because they could not believe the growth rates were any where near sustainable. The growth rates defied gravity for almost 10-12 years running. The world was spending a fortune on technology infrastructure and these two were the leaders.

Google is in the same position -- only it's bigger. The world into which Google sells is virtual. Microsoft and Cisco sold and delivered physical products that needed to be installed and maintained, thus causing some limitation to unfettered growth. Google sells in the virtual world and its customer base is massively larger than Cisco's, and, arguably, Microsoft's. When Google came public many were saying "it might be the next Microsoft." Ladies and gentlemen, I have an announcement for you: Microsoft can only hope to be the next Google!