This is part of a weekly series about the car business. The auto industry plays an important role in the global economy, and record-high oil prices and a global slowdown have contributed to a crisis in the sector. This column will highlight some of the interesting stories that emerge as that crisis plays out.

"These are truly unimaginable times for our industry."

Thanks to Bob Nardelli (and our pals at Autoblog) for a quote that captures the state of the American automotive industry. Who could have imagined just a few years ago, when Detroit was still raking in the profits selling fancy pickup trucks in a booming, bubbly economy, that the big American auto companies would have to go begging in the halls of Congress for a few billion dollars just to survive?

The quote comes from an email Nardelli recently sent to Chrysler employees, in which he announced that 25% of the company's salaried employees would be let go before the end of the year. Of course, the job cuts aren't referred to as such. Instead, in perfect corporate-speak, the cuts are called "right-sizing" -- "Working as a team, we have been right-sizing our organization to become as competitive as possible."

Detroit is right-sizing at a furious pace. General Motors (NYSE: GM) announced that it will cut 15% of its salaried workforce -- almost 5,000 people -- and then warned that it will need to get rid of even more. Equally grim, GM has stopped paying into existing employees' retirement funds.

The much-discussed GM-Chrysler merger would also result in some pretty serious right-sizing. Some estimate that Chrysler would fire at least half of its blue collar workforce of 66,000, on top of the 25% of its white collar workforce of 18,000.

Meanwhile, Ford (NYSE: F) is rumored to be considering selling its 33% share in Mazda. This seems particularly short-sighted, given that Ford will likely get only $600 million or so for its share in the company, which it has owned since 1979. Ford needs all the small car technology and expertise it can get as Americans continue to turn away from trucks and SUVs.

The bottom line is that the Big Three are getting desperate as they burn through billions in cash with no relief in sight. And they'll do just about anything -- mergers, spin-offs, massive down-sizing, foreign investment, government bailout -- to stay alive.

So where do the CEOs of General Motors (NYSE: GM), Ford (NYSE: F) and Chrysler go when they need to turn their companies around? Are they huddled in their boardrooms in Detroit, planning sales strategies with top executives? Are they cracking the whip in their design studios as they seek to build the perfect car?

Nah. They go where every other corporate bigwig goes when there's trouble afoot: Washington, D.C., home to the world's most dependable source of capital -- the U.S. Treasury.

This week, Rick Wagoner of GM, Alan Mulally of Ford and Bob Nardelli of Chrysler are testifying before Congress as they go fishing for $25 billion in funding to help develop more fuel efficient cars. Now that the SUV craze is over and Detroit has consumed the hundreds of millions in fat profits those trucks produced, the car companies find that they failed to save for a rainy day.

It's more than a little ironic that the one-time powerhouses of the American economy are begging the federal government for help. Major corporations have spent the last 40 years fighting government involvement in the economy -- the Big Three fought government rules requiring seat belts, for goodness sake. And GM played a major role in defeating national health insurance decades ago, among many other sins committed in the name of maintaining the glorious free market. But when they hit a wall, the corporate powers know just where to go -- and it's certainly not to the free market. No, Uncle Sam is a far more reliable source, especially in hard times. So much for free market capitalism.

The only problem is, with the bailout of AIG among others, Detroit may not like its place at the end of the state capital line. And the Big Three had better hope that voters don't start wondering why the government is spending the limited capital of the American people on an industry that is currently dedicated to lowering the wages and eliminating the benefits of its workers.

I certainly don't want to see large American companies go out of business. I just hope that they repay the generosity of the tax-payers with something other than low wages and canceled pensions.

UPDATE: In response to a question in the comments about GM's role in opposing national health insurance, you can start reading about that shameful history in a New Yorker piece by Malcolm Gladwell. Here's an excerpt:

In 1945, when President Truman first proposed national health insurance, they [union leaders] cheered. In 1947, when Ford offered its workers a pension, the union voted it down. The labor movement believed that the safest and most efficient way to provide insurance against ill health or old age was to spread the costs and risks of benefits over the biggest and most diverse group possible. Walter Reuther [the national president of the U.A.W at the time]...believed that risk ought to be broadly collectivized. Charlie Wilson [president of G.M.], on the other hand, felt the way the business leaders of Toledo did: that collectivization was a threat to the free market and to the autonomy of business owners. In his view, companies themselves ought to assume the risks of providing insurance.

If that's too 'liberal media' for you and you need something more academic, try For All These Rights: Business, Labor, and the Shaping of America's Public-Private Welfare State (Princeton, 2003) by Jennifer Klein, a labor historian at Yale. Please send your revised analysis to me after you do a little reading . . .

Sometimes, it's hard to determine if major investors are being overly optimistic, outright daffy, or are simply seeing something that the rest of us just don't see.

In my view, the current course of events at Chrysler Corp. is one of those difficult to determine situations. On its face, it looks like it could be a case of basic business logic in action. But on closer examination, it just doesn't make sense, at least not to me.

Declaring a payoff horizon of ten years, Cerberus Capital Management has placed a great deal of faith in Chrysler, the American auto manufacturer which is best described these days as an also ran. The kicker is, the Cerberus ten year plan is being initiated at a time when auto industry profitability is near impossible. Consider also the fact that current Chrysler management openly admits that the company isn't in any condition to go it alone.

And there's more trouble in the mix. Cerberus said in a New York Times story that Chrysler is meeting "every financial metric." But Cerberus considers the world's current economic turmoil to be a temporary problem, not the economic world change that it actually is. Meanwhile, Chrysler CEO Bob Nardelli is smiling because Cerberus has given Chrysler lots of money, and he gets to cut heads.

MAJOR PAPERS:

• Steven Spielberg and his DreamWorks Animation SKG Inc (NYSE: DWA) partners are close to signing a deal with India's Reliance ADA Group for between $500M and $600M that would provide financing to the company as it prepares to leave Viacom Inc's (NYSE: VIA) Paramount Pictures this year, the Wall Street Journal reported. DreamWorks will seek to obtain an additional $500M in debt financing to make about six new films a year.
• The Wall Street Journal also reported that at an investor update yesterday, The Hershey Company (NYSE: HSY) CEO David West said the chocolate-bar maker would boost spending on marketing about 20% this year and next, and slightly increased the company's long-term annual sales targets. West offered little detail on how Hershey will address its reliance on the U.S. market for revenue.

OTHER PAPERS:

• The Economic Times reported that India's Maneesh Pharmaceuticals, a mid-sized company, bought a 51% stake in U.S.-based Synovics Pharmaceuticals Inc (OTC: SYVC). The terms of the deal were not disclosed.
• The Economic Times also reported that General Electric Company's (NYSE: GE) GE Money Financial Services, which was seeking a parter for its personal and home loan portfolios, may have called off the process after it was unable to get the right valuation.
• Bob Nardelli, the chairman and CEO of Chrysler LLC, sent a memo to employees warning them of worsening U.S. sales, the Detroit News reported. The e-mail did not indicate the auto maker would look to soon further cut production or lay off staff, a person familiar with the matter said.

So what do you do if your company produces mostly heavy, inefficient vehicles as gas soars past $4 a gallon? Some might say you should produce more efficient cars. But not Chrysler, which has instead opted to make gas cheaper, guaranteed!

Today, Chrysler CEO Bob Nardelli announced that anyone crazy enough to buy a heavy, high-horsepower, low-mileage Chrysler product before May 31 will be able to buy gas for no more than $2.99 a gallon for three years. Just take your shiny new Aspen or PT Cruiser to the gas station and use your special gas card; Chrysler will pick up the cost over $2.99 a gallon.

Some critics are calling this plan a cheap gimmick. But there is no denying that Chrysler is at a disadvantage relative to General Motors (NYSE: GM) and Ford (NYSE: F) when it comes to offering new cars that get decent mileage. And it is light years behind the auto design leaders, Toyota (NYSE: TM) and Honda (NYSE: HMC). So it needs some kind of gimmick to help its dealers clear out the cobwebs that are quickly forming on their lots.

In recent years, Chrysler has relied heavily on trucks and SUVs for sales, and its hot new cars like the Challenger are gas guzzlers. (Hey, your Hemi sure is fast! Sorry about the 11mpg!) Its lineup is in desperate need of an overhaul and products that offer decent mileage. But developing new cars is difficult and very expensive, and it's not clear that Chrysler's owner, Cerberus Capital Management, has the money to do it. The alternative -- advertising and sales gimmicks, long favorites in Detroit -- is cheap by comparison.

This promotion might work, at least for a few weeks. But it points to much larger problem: Chrysler doesn't have the goods to compete right now, and it's not clear when it will, if ever.

The Associated Press reports that Chrysler has slashed the jobs of 12,000 workers -- a Halloween trick for its people if there ever was one. But is this 15% of its workforce layoff going to make Chrysler competitive?

Chrysler's cutting slow selling products and investing in new ones. Specifically, Chrysler is eliminating the Dodge Magnum wagon, the convertible version of the Chrysler PT Cruiser, the Chrysler Pacifica crossover and the Chrysler Crossfire sportscar. And it's introducing the Dodge Journey crossover and Dodge Challenger, along with two new hybrid models, the Chrysler Aspen and Dodge Durango.

The Associated Press reports that Chrysler's 45,000 workers represented by the UAW are on strike. But they are facing Bob Nardelli, a CEO with a track record of replacing many thousands of full-time store workers with legions of part-timers, as part of a relentless cost-cutting program at The Home Depot Inc. (NYSE: HD). So there is a real question about how effective the union will be in getting concessions from Chrysler.

What are the issues?

• Whether the UAW will grant the same health care cost concessions to Chrysler as it did to GM and Ford in 2005;
• How much Chrysler would pay into a company-funded, UAW-run trust that would take on its $18 billion worth of retiree health care costs such as the one GM is creating;
• Whether the UAW can get job security pledges at U.S. factories; and
• Whether Chrysler will get the UAW to allow it to outsource parts transportation now done by higher-wage union members.

Chrysler's owner, private equity firm Cerberus, is eager to turn Chrysler profitable and sell it quickly at a huge profit. With Nardelli sporting a reputation as a cost cutter, the UAW could find itself on the short end of this negotiation. And if Nardelli's leadership of quality at Home Depot are any indication -- Home Depot slipped to last among major U.S. retailers in the University of Michigan's annual American Consumer Satisfaction Index -- Chrysler's product quality and revenues could suffer along with its workers.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Home Depot.

Bob Nardelli's old boss Jack Welch seems to be one of the few people who think his appointment as the new Chrysler CEO is a good idea.

"This is an absolutely perfect fit,'' the former General Electric Co. (NYSE: GE) chief executive told Bloomberg News. ``They've got to get cost, efficiency, service -- all those things in line. He's the best in the world at that."

Neutron Jack goes even further saying his relationship with GE's unions were fabulous and that Chrysler has "got to have straightforward, no-baloney, on-the-table relationships with the unions there. And Bob is perfect for that.''

As I've argued before, Nardelli was a success at General Electric. Then again, he wasn't the boss either. When he got to Home Depot Inc. (NYSE: HD), he quickly became an imperial CEO who seemed to care little what shareholders, employees or the media thought of him.

Chrysler needs someone who isn't out to win any popularity contests. Tough decisions have to be made. But leaders also need to be good listeners and willing to compromise, two qualities that Nardelli just doesn't seem to have.

When Paris talks, people listen. Or at least branding executives do. And let's be clear, Paris doesn't know much, but she sure knows Hummers.

I'm talking about the other kind of Hummer here, boys. The big, garish gas-guzzling ones on wheels. But Paris is eco-savvy. Paris wants a hybrid. A hybrid Hummer. And a cute one, too. Maybe in green.

Of course, as our sister blog AutoBlog Green points out, that kind of car doesn't exist. Yet.

What do you think, General Motors (NYSE: GM)? Gonna make it happen? Think of the publicity. Or heck, think of the commercial! It would, pardon the pun, blow that Carl's Junior commercial right out of the water. Tongues would wag!

After all, now that more Americans prefer foreign made cars, the Big Three had better bring out the big guns and prove they're really back on track. Maybe GM can design and roll one out just in time for $100 oil, too.

Although on second thought, maybe a Paris Hilton Hummer wouldn't be such a branding success story. Maybe it would be right up there with Cerberus hiring former Home Depot (NYSE: HD) Bob Nardelli to fix what ails Chrysler.

What do you think?

MAJOR PAPERS:

• With his company's stock near a 52-week low, Robert Willett, CEO of Best Buy Incorporated's (NYSE: BBY) international operations, bought nearly $500K in stock, reported Barron's Online's "Inside Scoop" section.
• In a rare instance of a foreign company being allowed into the Chinese onshore oil and gas industry, Chevron Corporation (NYSE: CVX) will develop a natural gas filed owned by PetroChina Company Limited (NYSE: PTR), reported the Wall Street Journal.
• The Wall Street Journal reported that Sun Microsystems Inc (NASDAQ: SUNW) is today expected to introduce a new microprocessor called UltraSparc T2, will be able to process up to 64 threads at one time -- most chips can handle up to four threads at a time.
• According to the Financial Times, citing a source familiar with his pay package, Robert Nardelli will college a salary of $1 a year in his new role as CEO of Chrysler, which is 20% owned by DaimlerChrysler (NYSE: DCX).

OTHER PAPERS:

• The New York Mercantile Exchange (NYSE: NMX) is quietly selling its lower Manhattan headquarters, asking for between $600M and $700M, ahead of a deal to sell itself, reported the New York Post.

In Monday morning news that had me scratching my groggy head, BusinessWeek reports that fired Home Depot Inc. (NYSE: HD) CEO -- and General Electric Co. (NYSE: GE) alum -- Bob Nardelli is in charge of fixing Chrysler. If someone can explain to me why this makes sense, I would like to hear it.

That's because during his tenure as CEO, Nardelli systematically destroyed Home Depot's greatest strengths -- its expert sales staff and ability to supply products that customers needed in the stores. Moreover, he has no experience in the automobile industry, which depends heavily for its success on developing cars that consumers want to buy at a price they can afford.

Nardelli is not the first manager from outside the auto industry to be parachuted in to save the day. Consider Alan Mullaly, who was passed over for CEO of Boeing Company (NYSE: BA) for another GE alum, James McNerney. Mullaly took over at Ford Motor Co. (NYSE: F) in September 2006.

Home Depot (NYSE: HD) cut its annual forecasts for revenue [subscription required], same-store sales, and earnings. The company said that it now expects 2007 fiscal year earnings to fall 15%. Same-store sales should fall in the single digits and revenue will be off as much as 2%.

The company also said it would launch a tender offer for 250 million shares.

The huge home improvement retailer has now gone a long way to prove that Bob Nardelli, its former CEO who was so unpopular with investors, had very little, if anything, to do with the company's poor fortunes.

Nardelli may have been arrogant and too well-paid, but it was high oil prices and a damaged housing market that killed HD's stock.

Douglas A. Mcintyre is a partner at 24/7 Wall St.

For the past few weeks I have been targeting The Home Depot (NYSE: HD) with a broad critique that has been echoed by the voices of frustrated readers, investors, customers and former customers. When it comes to analyzing the company's problems, Home Depot customers and employees have plenty to say! They are screaming in anger, offering opinions of the company that are very very low. Lowe's, on the other hand, has received more favorable treatment but has not gone totally unscathed either

Bob Nardelli, the ultra-arrogant ex-CEO has been criticized for a lot of what ails the company. Employees have occasionally felt that some customers are impatient, irrational, and in a few cases dishonest. We heard that stores are dirty, poorly stocked, and not organized as well as Lowe's Cos Inc (NYSE: LOW), which has much newer stores. Complaints also emphasized Home Depot's failure to make delivery commitments on contracts in a timely fashion or not at all. Customers complained often of poor service from undertrained, inexperienced, uncaring employees.

It was quite a surprise in 2006 when Home Depot's (NYSE: HD) then-CEO, Robert Nardelli, shunned all questions from the analyst and shareholder community at the retailer's annual shareholder's meeting. In fact, Nardelli suggested that Home Depot board members just stay home, and they happily obliged. Zac covered this when it happened, and I had to get my mitts on this as well since it burns me up a bit. It never ceases to amaze me the arrogance that some corporate leaders have when it comes to answering the hard questions from the people that watch their company. Note to Nardelli: for future reference, shareholders OWN the company, and it is the fiduciary and ethical responsibility of management to answer questions and respond to the concerns of the owners. Companies do not own shareholders -- it's the other way around. Period.

Now, I know some shareholders make outlandish demands and don't act rationally at times, but neither do many CEOs and other C-level execs who can come to act like incompetent fools more than productive leaders in a billion-dollar company. At this year's Home Depot annual shareholder's meeting, an apology was prof erred for last year's disastrous decision by Nardelli (who was forced out in 2007) and the meeting went on as it should have and on a very careful footing with new CEO Frank Blake at the helm.

The sign of a leader who knows how to handle adversity and conflict is admission, and Blake gave it by admitting last year's meeting was a mistake and by taking the brunt of everything from ensuing questions. But the question remains: why did Nardelli do that last year at all anyway? Was he trying to escape questions on his exorbitant pay package and didn't want to take the heat for Home Depot's sales slowdown? As Nardelli should know by know, when yo go public, you answer to your shareholders or take on the risk of becoming a "politician" who never listens to constituents -- but will always be on the legislature floor to vote on pay raises. Now that I think of it, it's already that way inside some companies.

Building Materials Holding Corp. (NYSE: BLG) -- implied volatility is Calm as BLG closes at 30-month low. BLG, a provider of professional residential services and building materials, closed at $13.41. BLG was frequently mentioned as a takeover target in previous years on a strong housing market and chatter that Home Depot's (NYSE: HD) ex-leader Bob Nardelli would purchase BLG. RHCO says this morning, "Potential for consolidation of Pro Dealers; When will it begin?" BLG June option implied volatility of 41 is below its 26-week average of 44 according to Track Data, indicating decreasing price risks.

Masco Corp. (NYSE: MAS) -- option implied volatility suggests non-directional Risk. MAS, a home improvement company, closed at $29.15. MAS over all option implied volatility of 27 is near its 26-week average of 25 according to Track Data, suggesting slightly larger risks.

Builders FirstSource (NASDAQ: BLDR) -- implied volatility suggests Flat Risk. BLDR, a supplier and manufacturer of structural and related building products for residential new construction, closed at $16.13. BLDR has a market cap of $571 million with long term debt of $318 million. BLDR reported March 2007 quarterly total revenue of $411 million. BLDR over all option implied volatility of 36 is near its 26-week average according to Track Data, suggesting non-directional risk.

BlueLinx Holdings (NYSE: BXC) -- options suggest non-directional risk. BXC, a distributor of building products, closed at $10.88. BXC has a market cap of $339 million with long term debt of $522 million. BXC reported 2006 annual revenue of $4.8 billion. RHCO says, "BXC is maintaining its growth story despite a tough home-building market. The key element is growing its specialty business faster than the structural segment." BXC over all option implied volatility of 40 is near its 26-week average of 42 according to Track Data, suggesting non-directional risk.

Option volume leaders today are: EnCana Corp. (NYSE: ECA), Apple Inc. (NASDAQ: APPL) and Hewlett-Packard (NYSE: HPQ).

Daily Option Update is provided by Stock Options Specialist Paul Foster of theflyonthewall.com.