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Google (NASDAQ: GOOG) logoBack in the 1990s, Google Inc.'s (NASDAQ: GOOG) cofounders -- Larry Page and Sergey Brin -- played to their own drummer. Instead of taking gobs of venture capital, the dynamic duo did it on the cheap by themselves. For example, they built a sophisticated server platform using old PCs and free Linux software. And, when cash was low, they used their trusty credit cards.

You could say that Google built a business using old-fashioned bootstrapping.

And if Larry and Sergey can make it work, why not you?

Continue reading Entrepreneur's Journal: Bootstrap it like Google

Entrepreneur's Journal: Bootstrap it like Google originally appeared on BloggingStocks on Sat, 27 Oct 2007 14:00:00 EST. Please see our terms for use of feeds.

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