It was a triumphant weekend for Michael Jackson. And how fitting it was that the man who gave us the Thriller masterpiece saw victory during a weekend devoted to all things Halloween.

According to early estimates at Box Office Mojo, Michael Jackson's This Is It, distributed by Sony (NYSE: SNE), grossed about $21 million at domestic theaters, good for the top slot. The total tally for the film is over $32 million once the Wednesday opening is taken into account.

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

Time Warner's (NYSE: TWX) Where the Wild Things Are was number one over the past weekend at domestic theaters as of early estimates from Box Office Mojo. The film grossed well over $30 million. Coming in second was Law Abiding Citizen. If Wild Things wasn't in the market this weekend, that one definitely would have been tops at the multiplex. The revenge fest, from Liberty Capital Group's (NASDAQ: LCAPA) Overture Films, brought in $21 million.

Right on the heels of that project is the very cheaply made Paranormal Activity, courtesy of Viacom (NYSE: VIA). It made about $20 million. So far, Activity has generated over $30 million in total. And they say the little horror extravaganza cost less than $20,000 to produce!

General Electric's (NYSE: GE) studio division didn't have a great summer at the box office. This past weekend, though, the company's new comedy made waves at the box office.

According to Box Office Mojo, Universal's Couples Retreat, starring Vince Vaughn, took in about $35 million at domestic theaters as of early estimates, more than enough to capture the top slot. Sony (NYSE: SNE) took the next two spots on the chart with Zombieland, and the resilient cartoon Cloudy With A Chance of Meatballs, respectively. Don't get too cocky, though, Sony, because Disney (NYSE: DIS) was right behind you with its Toy Story 3D special release.

The movie-going public was in the mood to see a classic Hollywood horror archetype over the weekend: zombies. Yep, the walking dead, made popular by George Romero so many years ago, were feasting in darkened theaters across the country. According to Box Office Mojo estimates available at the time of this writing, Sony's (NYSE: SNE) Zombieland made the most money at domestic theaters over the past weekend, taking in $25 million.

Sony also captured second place with its computer cartoon, Cloudy With A Chance of Meatballs. That film is on its way to a total haul of over $100 million. At the moment, it has better than $80 million in the bank. Shareholders of Disney (NYSE: DIS), however, had their own computer cartoons in the marketplace as well. The double feature of Pixar's Toy Story and Toy Story 2 came in third with $12 million. To be honest, I thought the idea of running those two back-to-back would be too much to take for the attention spans of the younger crowd. I know it would be way too much for me to take.

DreamWorks Animation (NYSE: DWA) received a nice gift from Goldman Sachs (NYSE: GS) today. The cartoon studio has been put on the institution's famous Americas Conviction Buy list, according to an article out on Reuters.

Goldman Sachs believes that the company should see a lot of prosperity in the next six months. The stock might even rise as high as $45 per share, if the price target is to be believed. The premium attached to 3-D movie tickets is part of the thesis here. As well as something else, something a lot more powerful: the franchise value of Shrek.

Disney (NYSE: DIS), a media business that competes with Time Warner (NYSSE: TWX) and Viacom (NYSE: VIA), is currently holding a four-day fan convention in California called the D23 Expo. According to Julia Boorstin over at CNBC.com, you might consider it a Comic-Con-like event strictly for the Mouse. As far as I can tell, this initiative is a smart marketing move. Disney is able to promote a lot of its content in a very targeted fashion.

Of particular interest is one piece of content that was highlighted in an article at the Los Angeles Times website. Disney is making a significant bet on an upcoming cartoon called The Princess and the Frog. It won't be a flashy 3-D production. Instead, it's animated in a 2-D environment.

I wonder: did Michael Meyers have a premonition of doom -- like the ones those clairvoyant teens from the Final Destination series have -- right before Time Warner (NYSE: TWX) slaughtered him this weekend? According to Boxofficemojo, poor Mike apparently didn't stand a chance against Death.

Destination came in first this past weekend at domestic theaters with a gross of around $28 million. Even though that's an estimate, there's no way the final numbers will change anything, because Halloween 2, distributed by The Weinstein Company, ranked third with roughly $17 million.

Viacom (NYSE: VIA) and Hasbro (NYSE: HAS) are living it up this summer. Transformers: Revenge of the Fallen is doing fantastic business. The sequel is on its way to a domestic take of $400 million. And now, just this past weekend, the two companies have scored with G.I. Joe: The Rise of Cobra.

According to Boxofficemojo, Joe came in first with about $56 million as of early estimates available at the time of writing. That was more than enough to beat the second-place film, Sony's (NYSE: SNE) Julie & Julia. The latter cooked up around $20 million. Disney's (NYSE: DIS) G-Force came in third with $9.8 million.

According to Boxofficemojo, Harry Potter and the Half-Blood Prince was the top film at the domestic box office over the three-day weekend. I'm sure this didn't surprise Time Warner (NYSE: TWX) shareholders. The latest installment of the popular fantasy series took in about $79 million as of early estimates. However, Prince actually opened last Wednesday. If you add in monies derived from the Wednesday and Thursday showings, you've got a gross of about $159 million so far.

This compares favorably to Harry Potter and the Order of the Phoenix, which opened in July 2007. Phoenix made just under $140 million during its five-day debut. I like such growth. It shows that the franchise retains a good quantity of demand.

According to Boxofficemojo, Bruno came out on top this past weekend at domestic theaters. It was expected. Since this is the follow-up to Sacha Baron Cohen's comedic phenomenon Borat, it was only natural for the rest of the competition to step aside and let the project through.

However, I have to wonder if General Electric (NYSE: GE) was truly happy with a $30 million estimated opening. Borat came out in November 2006. It opened with $26.5 million. I honestly thought Bruno would have debuted somewhere between $40 million and $50 million. Was that too high of a financial goal?

Ah, an upgrade of an old favorite of mine. Marvel Entertainment (NYSE: MVL). I've owned this one in the past. Never lost money on it. I'd like to be back in Marvel. Only one problem.

Yesterday, Marvel, a company whose comic library competes with Time Warner (NYSE: TWX) and its own stable of superheroes, received an upgrade from JPMorgan. It now is in the Overweight camp. Before, it was merely Neutral. As you might expect, the stock reacted. There was no way the market was going to ignore this because, really, Marvel is one of those stocks that does show a lot of promise considering that the sequel to Iron Man is due out next summer. Shares closed over 5% higher on Wednesday in reaction to the headline. The professional traders must loved the action.

Well, Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen took command of the domestic box-office weekend. No surprise after observing what the film did last Wednesday when it opened. According to Boxofficemojo, Fallen, as of early estimates, grossed $112 million during the three-day period starting Friday. The film has taken in over $200 million so far once the days leading up to the weekend are added in. Excellent business. Especially considering that the sequel is doing better than its predecessor at this point, according to a comparison chart (this chart includes a comparison with Iron Man as well, so just focus on the Transformers franchise).

Growth. You've got to love it. I'm sure Viacom does. Disney (NYSE: DIS) isn't doing badly, either. Although not a huge hit, The Proposal did respectable business. It came in second with $18 million. It should eventually reach $100 million.

So, earlier in the week, I discussed Michael Bay and his freak-out with Viacom, Inc. (NYSE: VIA) over the marketing quality on his latest film, Transformers: Revenge of the Fallen. Turns out Mike had nothing to worry about.

This film is doing great. At the time of this writing, the film was estimated to have grossed over $60 million on its opening day, which was this past Wednesday. Now, I hate talking about the breaking of this record and that record. Hollywood loves to point out that Movie X achieved the highest gross for a film released on a cloudy day in late September when the moon was full and a new supernova was spotted in the constellation of Cygnus. I'd rather talk about how much profit was achieved, and how much return on capital was recorded (too bad media companies don't have to reveal such data). Nevertheless, I'll give Viacom and Fallen credit. It apparently scored the biggest Wednesday opening ever, and it should theoretically have a great weekend, assuming word of mouth is good. So far, I've only heard superlative things about this particular piece of celluloid, and I know of one person who immediately consulted her cell phone to schedule a time to see the picture with her friends when she heard how awesome it was.

Now, here is an interesting little spat. Michael Bay, according to The Hollywood Reporter, is upset with Viacom (NYSE: VIA). Why? Well, there's a movie coming out this week called Transformers: Revenge of the Fallen. It's the sequel to the big summer hit from a couple years back that brought the Transformers brand into the multiplex culture. Bay directed both projects. And he apparently has taken a tantrum, a little baby-like tantrum, over the marketing of the new film.

The Reporter article, which talks about the TMZ.com post that brought an email Bay wrote in May to the world's attention, says that Bay believes the quality of the marketing support so far on the second Transformers is way below par. He feels no buzz equity surrounding the movie. He doesn't think that an appropriate zeitgeist of support has been synthetically manufactured by the powers that be at Paramount. And he wonders if it might have to do with money: "I cannot figure if this is a cash issue with your company?" Further, he proffers: "Right now we are not an event. We are just a sequel, which is different."