The last time I bought Harley-Davidson (NYSE: HOG) I paid $18 a share and it is one of our oldest holdings. Today, I finally bought some more. I probably share way too much personal information with readers of BloggingStocks but I just can't bring myself to suggest to people something I would not do myself, and in any case my readership is not large enough to move the market (nor is the few shares we acquired.) Too many advisers are promoting stocks they themselves would not touch with a ten foot pole.

Harley is near a 52-week low of $46.15, closing yesterday at $48.59. Management trimmed production levels recently to better balance with demand after years of very healthy increases. It was bound to overshoot demand at some point and it is wise to moderate production. HOG had reached its 52-week high of $75.87 last November (2006). I am not looking for miracles with this purchase. I am looking for a sound business with good management, at a value price and solid prospects, and Harley-Davidson is all of that, and then some. A patient investor need not expect anything more than a return to its high sometime over the next three years.

Continue reading Chasing Value: Harley-Davidson (HOG) looking on down the road

Chasing Value: Harley-Davidson (HOG) looking on down the road originally appeared on BloggingStocks on Thu, 20 Sep 2007 14:50:00 EST. Please see our terms for use of feeds.