Clint Eastwood's box-office day was made this past weekend. According to Boxofficemojo, his film Gran Torino, distributed by Time Warner (NYSE: TWX), was number one at domestic theaters. The film, which saw a much wider release this week, took in $29 million. That was $8 million more than the movie in second place, News Corp.'s (NYSE: NWS) Bride Wars, starring Kate Hudson and Anne Hathaway. Gran Torino has banked about $40 million at this point. Eastwood may be old, but he's still relevant. Good going, Dirty Harry.
As interesting as the above is, I'm actually more interested in the film in third place. And I'd be willing to bet that Lions Gate Entertainment (NYSE: LGF) shareholders are interested in it as well. That's because The Unborn, distributed by General Electric's (NYSE: GE) Universal, is a horror film that did much better than I expected. I heard bad word of mouth about the project, but it actually grossed more than $20 million. Lions Gate will be releasing My Bloody Valentine 3-D next weekend, and I think the performance of The Unborn may improve that film's chances.
Lions Gate, as we all know, is a studio that has a reputation for being an expert in targeting slick (as well as sick) slashers at young people. I want to see this remake, but I'm not interested in the whole 3-D aspect, I couldn't care less. I know, though, that perhaps the older teens will care. Still, I do hope the studio made sure that there's quality to back up the gimmick. If there isn't any, then it will quickly fade from the multiplex.
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