Time Warner, Inc. (NYSE:TWX) announced something new for its AOL Video unit today. AOL and Brightcove announced a new distribution service for selling digital video downloads. Video publishers can now package and sell video downloads through AOL Video and receive revenue from sales.

Using Brightcove, any video publisher can easily have their video downloads distributed and sold through AOL Video. Videos can be indexed in the AOL Video Search engine and can be browsed through the AOL Video portal. Consumers will be able to purchase and download the videos and watch them on their computers, network connected TVs or other devices.

It's a sign of companies getting more involved in trying to monetize their content delivery systems. As Brightcove's CEO says, "As the market for online video grows, both emerging and established media companies are looking for more options to reach consumers with their paid downloads."

Also according to the release, Video publishers interested in selling videos through AOL Video can sign up at here or get a free Brightcove Network account. Publishers can also sell the same video downloads through their own site, using the Brightcove publishing services to create a custom broadband channel.