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Evan Almighty's arc just sank

Posted Jun 25th 2007 7:50PM by Kevin Shult (RSS feed)
Filed under: Bad news, Industry, Consumer experience, General Electric (GE), Time Warner (TWX), Walt Disney (DIS), Viacom (VIA), Sony Corp ADR (SNE)

I recently blogged about my concerns if Evan Almighty flopped this weekend.

I, as well as many others, would classify the $32.1 million opening weekend of Evan as a flop. Peter Sanders of the WSJ believes that Evan Almighty was the first "major pothole" in Hollywood's sequel-filled summer. He also put Evan in the same category as Spider-Man 3, Shrek the Third and Pirates of the Caribbean: At World's End, by saying May's blockbuster "threequels" were all expected to fall short of their previous domestic sales numbers.

Could that be true? Looking at the numbers, Sanders has a good argument. That's only if you thought sequels should outperform the original. Other than Shrek II, most of the recent sequels made less than its predecessors. Even the Harry Potter franchise couldn't make a sequel that outperformed the $317.5 million earned from Sorcerer's Stone.

Continue reading Evan Almighty's arc just sank

What happens if Universal Pictures' Evan Almighty flops?

Posted Jun 23rd 2007 11:40AM by Kevin Shult (RSS feed)
Filed under: Launches, Consumer experience, Competitive strategy, General Electric (GE), Marketing and advertising, Media World

Evan Almighty, sequel to the 2003 hit Bruce Almighty, is opening this weekend to some bad reviews. The estimated $175 million price-tag, which earned itself the title "the most expensive comedy story ever told," had to raise some eyebrows from the beginning.

Still, Universal executives Marc Shmuger and David Linde think they're going to rake in the dough with the Almighty sequel. "This movie is a great bet," Universal Chairman Marc Shmuger told the LA Times last year. "It's a spectacle fantasy and also a comedy. And a sequel to one of the most successful hits in the studio's history."

If Tom Shadyac's Evan Almighty turns into a hit, as Shumger and Universal hopes, the movie could put big-budget comedies on the front burner. If it flops, don't expect to see another big comedy for a while. Remember how Kevin Costner's Waterworld flopped in 1995? Costner's budget was also estimated at $175 million (back then), however, the U.S. box office only raked in $88 million. We didn't see too many high budget sci-fi flicks for a while after that one.

Who does this hurt? Well, it hurts General Electric (NYSE: GE) for one, parent company of Universal Pictures. Outside of the possibility of it hurting Steve Carell's career, it hurts you, the viewer. If Evan flops, don't expect to laugh while munching on your popcorn at the movies anytime soon.

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Last updated: November 26, 2009: 05:23 AM

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