Yum! Brands (YUM), owner of KFC and Taco Bell, operates in the same industry as McDonald's (MCD), Burger King (BKC), and Wendy's/Arby's Group (WEN). All of these stocks are either at or near their respective 52-week highs. How does Yum! Brands look after its first-quarter report?

You've got to take notice of this stock. The one-year chart depicts an equity that consolidated for a while, only to finally break out and head to the upside. And here's some more good news for both traders and investors alike: Wednesday, the shares closed the regular session 1.8% higher from where they started. Then, during the after-hours session, following distribution of the earnings release, the bulls, deciding they wanted to remain in charge, gave the company another boost.

Burger King (BKC), which competes for the attention of fast-food junkies along with McDonald's (MCD), Wendy's/Arby's Group (WEN), and Yum! Brands (YUM), didn't do too badly when it came to bottom-line growth in the second quarter. Same-store sales, on the other hand, could have used a little assistance.

Earnings per share calculated out to 37 cents. That was good for a 12% increase. Great to see double-digit appreciation. However, domestic comps went down 3.3%, while total comps were off by 2%. The same-store sales metric is a very important indicator of the overall health of a business that has many locations.

Yum! Brands (YUM), whose colleagues include McDonald's (MCD), Burger King (BKC), and Wendy's/Arby's Group (WEN), sold off this afternoon as the market digested the fourth-quarter earnings news that was released on Wednesday after the bell. I will say, even though this report wasn't a complete disaster, it also wasn't the most exciting document I've ever read.

Sales went down 1%, and earnings per share on an adjusted basis increased 7% to 50 cents. Earnings.com says 48 cents per share was the desired figure. Same-store sales in the United States decreased 8%.

Jack in the Box (JACK) dropped in yesterday's after-hours session upon news of the company's Q4 results. You can't blame the bottom line for the poor stock performance. The fast-food joint earned 70 cents per share from continuing operations versus the 45 cents per share from continuing operations earned in the comparable quarter. Did such a growth rate deserve a nearly 6% cut in share price? Analysts were only looking for 55 cents per share, according to Earnings.com.

Well, Wall Street apparently wasn't satisfied with the outlook, as this Reuters article points out. Traders are obviously more concerned with where Jack in the Box may be heading as opposed to where it's been.

Yum! Brands (NYSE: YUM), which competes with McDonald's (NYSE: MCD), Burger King (NYSE: BKC), and Wendy's/Arby's Group (NYSE: WEN) for the right to feed consumers on the go around the world, issued a Q3 report after the bell on Tuesday that was decent in many respects. Earnings per share on an adjusted basis increased over 20% to 70 cents. This performance absolutely embarrassed the analysts, who were looking for a mere 58 cents per share according to our earnings preview.

So, that was one of the decent parts. Actually, I'd say it was a little more than decent. But, unfortunately, the top line didn't grow. Total revenues actually declined 2%.

At the time of this writing, shares of Yum! Brands (NYSE: YUM), a company that competes with McDonald's (NYSE: MCD), Burger King (NYSE: BKC), and Wendy's/Arby's Group (NYSE: WEN), were trading higher by well over 4%. Volume was doing well, too. Interestingly enough, Yum! Brands will be reporting Q3 earnings on Tuesday, October 6, after the bell. Does this mean that you should buy in ahead of the release?

On the surface, I suppose the market is telling you that Yum! Brands would indeed make a good earnings trade. Not only is the stock up nicely this afternoon, but it isn't too far from a 52-week high.

If you're trying to get your head around some stock strategies for the upcoming fall trading season, you might want to consider dividend yields. Volatility could increase since we've had such a run-up in many equities, so thinking about payouts is probably advisable.

I was looking around for some higher-yielding blue chips and became interested in McDonald's (NYSE: MCD). As of last Friday's closing price, McDonald's yields almost 3.6% on an annual basis. It pays out 50 cents per share per quarter according to its corporate website.

Yum! Brands (NYSE: YUM), a chain of restaurant trademarks that competes with McDonald's (NYSE: MCD), Burger King (NYSE: BKC), and Wendy's/Arby's Group (NYSE: WEN), delivered up a nice hot serving of earnings on Tuesday after the bell.

For the second quarter, net sales dropped 7%. Earnings on an adjusted basis increased 10% to 50 cents per share. This was actually much better than analysts' expectations. Wall Street was only counting on 43 cents per share, according to Bloomberg. However, the market is always looking forward, so there was a bit of bad news in terms of guidance pertaining to same-store sales.

Ruby Tuesday (NYSE: RT) reported Q4 results on Tuesday (hey, what day did you expect the company to do it on?) after the bell. By the looks of the price action going into the report, as well as the price action after the report, you would have thought that the results were incredible. They were, in terms of an earnings beat, but other aspects of the report gave me pause.

Ruby Tuesday made 28 cents per diluted share during the fourth quarter. According to Reuters, analysts were only looking for 20 cents of per-share profit. Okay, so we know why Wall Street was so excited. Beating by 8 cents is impressive.

Sonic (NASDAQ: SONC), a fast-food chain whose colleagues include Burger King (NYSE: BKC), McDonald's (NYSE: MCD), Wendy's/Arby's Group (NYSE: WEN), and Yum! Brands (NYSE: YUM), reported earnings for the third quarter on Tuesday after the bell. The shares have done well today on the news. As I write this, Sonic's stock is up well over 12% in afternoon trading. Volume is great. Do you want to get in on the action?

Sonic said it earned an adjusted 24 cents per share. This article reported expectations as being $0.20 per share, so management beat the bottom line by a nice amount. We'll throw that result on the positive side of the line.

Starbucks (NASDAQ: SBUX) reported earnings after the bell on Wednesday. Today, shares are up almost 10% on active volume in early afternoon trading as I write this. What does the market see in the numbers that is making it so happy?

Well, it's difficult to say precisely. As we all know, Starbucks has been having its problems, and data in Q2 indicate that the status quo essentially remains. Sales: down almost 8%. Operating income: down 77%. Adjusted earnings per share: down two pennies to $0.16. Cash from operations: down 6%. Same-store sales: down 8%. See what I mean? I hate using the word "down" so many times.

Burger King (NYSE: BKC), a fast-food joint that competes with McDonald's (NYSE: MCD), Yum! Brands (NYSE: YUM), and Wendy's/Arby's Group (NYSE: WEN), issued its Q3 report on Wednesday. The top line didn't do much, rising only 1% in the face of difficulties with currency translations. Earnings came in at 34 cents per share. That was one penny better than Wall Street's expectations, according to Reuters.

It's always good to beat the earnings call. But Burger King didn't get much mileage out of that victory. The stock actually sold off 3% on the news, closing yesterday at a fresh 52-week low of $16.55. The big catalyst was the conservative fiscal-year guidance.

After the closing bell last night, fast-food restaurant operator YUM! Brands (NYSE: YUM) stepped into the earnings spotlight, reporting a first-quarter profit that dropped 14% compared to a year ago.

Nevertheless, the company's earnings of 46 cents per share topped the consensus estimate of 40 cents per share. The company's sales dropped by 8% to $2.2 billion, which was worse than Wall Street's expected $2.35 billion.

The company noted that gains in overseas markets were undermined a bit by currency losses and a decline in store traffic in the United States at the company's KFC and Pizza Hut restaurants.

Burger King Holdings (NYSE: BKC - option chain) stock is falling today after the company reported preliminary third-quarter revenue of $600 million, missing analysts' estimates of $625.79 million. The company blamed an unexpected traffic slowdown in March for the reading. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on BKC.

This morning, BKC opened at $19.40. So far today the stock has hit a low of $18.61 and a high of $19.78. As of 11:45, BKC is trading at $19.55, down $3.13 (-13.8%). The chart for BKC looks neutral and S&P gives BKC a 3 STARS (out of 5) hold ranking.

Sonic (NASDAQ: SONC), the drive-in fast-food joint that competes with McDonald's (NYSE: MCD), Wendy's/Arby's Group (NYSE: WEN), Yum! Brands (NYSE: YUM), and Burger King (NYSE: BKC), reported second-quarter earnings after the bell on Monday. You know that video-game character Sonic the Hedgehog? Know how he's fast? Well, Sonic the burger server is unlike Sonic the software character right now when it comes to growing its business.