The rumors were true; Business.com was in play. And today we know the buyer: R.H. Donnelley (NYSE: RHD).

The deal comes to about $345 million.

Like other dot-coms, it hasn't been easy. The company got its start back in 1999 and spent a cool $7.5 million for the Business.com domain name. Over the years, Business.com has built a solid and profitable business, with about $50 million in revenues.

As for R.H. Donnelley, it's a must-have deal. With the traditional Yellow Pages threatened by players like Google (NASDAQ: GOOG), Yahoo (NASDAQ: YHOO), Microsoft (NASDAQ: MSFT) and even Craigslist, the company certainly needs a digital strategy.

Also, with the scale of Donnelly, the Business.com footprint should get a boost. And I bet we'll see some more dealmaking.

But investors are not happy about the price tag. So far today, shares of Donnelly are down nearly 9% to $66.60.

For some more recent M&A transactions, click here.

Tom Taulli is the author of various books, including The Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

R.H. Donnelley gets some dot-com magic originally appeared on BloggingStocks on Thu, 26 Jul 2007 15:09:00 EST. Please see our terms for use of feeds.

MAJOR PAPERS:

• Warren Buffett's Berkshire Hathaway Inc (NYSE: BRK.A) acquired a stake in Kraft Foods Inc (NYSE: KFT) that was below 5%, the Wall Street Journal (subscription required) reported.
• R.H. Donnelley Corporation (NYSE: RHD) has paid about $350M for Business.com, the marketing directory Web company, beating out Dow Jones & Co. (NYSE: DJ) and the New York Times Company (NYSE: NYT) in the process, according to the Wall Street Journal.
• Callaway Golf Company (NYSE: ELY), which closed Wednesday at about $17.42, could swing lower as the peak summer season wanes amid continued concern about overall consumer discretionary spending, according to Barron's Online's (subscription required) "Weekday Trader" section.

• The U.K. Times reported that the global debt market crisis may delay or cancel the sale of Cadbury Schweppes plc's (NYSE: CSG) U.S. drinks arm.
• Coca-Cola (NYSE: KO), Wipro Limited (NYSE: WIT) and Danone are in talks with Ramesh Chauhan to buy Bisleri, the bottled water brand that has become a generic name for the product category, reported the Economic Times.

Newspaper wrap-up 7-26-07: Berkshire invests in Kraft originally appeared on BloggingStocks on Thu, 26 Jul 2007 09:15:00 EST. Please see our terms for use of feeds.