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No, we aren't talking about a great deal of cross promotion between my Cincinnati Reds and my Columbus Blue Jackets or anything (although the thought of my right-handed doppelganger, Aaron Harang on skates should intimidate even the toughest hockey player), but Major League Baseball Advanced Media (MLBAM) and the National Hockey League (NHL) are teaming up. The two are going to start co-selling an online video package where out-of-market game subscriptions for both leagues will be marketed in tandem. According to The Sports Business Journal (SBJ), this deal "marks a rare level of cooperation between sports entities with limited common ownership."
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