One Equity Partners is nearing a deal to acquire CKX Inc. (CKX), the publicly traded company behind brands like American Idol and So You Think You Can Dance, according to the Wall Street Journal.

CKX's current CEO would retain his stake in the company. The company was close to a deal to sell for $13.75 per share back in 2007, but the credit crunch nixed it. Now, the stock trades right around $6 per share, suggesting that the value of the American Idol franchise has tanked in value over the past couple years.

The gleam of the American Idol brand is brighter than ever after CNNMoney.com reported that billionaire and media magnate Robert F.X. Sillerman made a successful bid to take the AI franchise owner, CKX Inc (NASDAQ: CKXE) private. CKX announced Friday it accepted the offer from a group led by its current CEO, Sillerman, for $1.3 billion. Since Sillerman and other board members already owned 46% of outstanding capital stock, sale approval was a slam dunk.

The offer of $13.75 per share carried a 29% premium. However, according to the Wall Street Journal's MarketBeat, this fell well short of the $20-25 value investors placed on the stock.

Other CKX holdings include the rights to Elvis Presley, his music and his Graceland estate, as well as the rights to the name, image, and likeness of Muhammad Ali.

The company is attempting to grow its Presley line by enlisting the help of Cirque du Soleil in creating Presley-themed shows. It already has a deal with MGM Mirage to stage a permanent, live Presley show on the Strip in Las Vegas beginning in 2009. CKX also operates the Heartbreak Hotel, near Graceland, which might be a good place for the stockholders who feel the sale price was low to commiserate.

The company also plans to extend its Idol franchise worldwide. Since Simon (who needs a last name?) is contracted to the company, as well as holding a seat on the board of directors, we can safely assume his involvement won't be affected by the transition.

Sanjaya Malakar and Howard Stern are smack dab in the middle of a high-stakes battle for America's attention.

According to The New York Times [registration required], the battle pits Sirius Satellite Radio, Inc. (NASDAQ: SIRI), as led by Howard Stern, and VoteForTheWorst.com -- along with Stern's silent partners: all the other networks -- against American Idol's corporate sponsors, News Corp.'s (NYSE: NWS) Fox Network and Idol-rights owner, CKX Inc. (NASDAQ: CKXE).

Stern's stated goal is to destroy Idol's popularity by encouraging people to vote for Malakar, whose unique hair styles and ability to bring 12-year-old girls to tears have contributed to his survival on the show despite weak vocal skills. If Malakar wins, acerbic judge, Simon Cowell, has threatened to quit the show. If Cowell did quit, Stern could indeed damage Idol's popularity -- people love to hate Cowell.

What is going on here? Your guess is as good as mine. But I think the Malakar furor is great for American Idol -- his Mohawk helped persuade General Electric Company's (NYSE: GE) Today Show to lead with a Malakar story last Wednesday. Stern is trying to boost his own ratings by tapping into Idol's popularity and today's great coverage by the New York Times won't hurt Stern either.

I think News Corp. will be the winner in this skirmish, CKX and Sirius will not benefit significantly, and the losers will continue to be the other networks who try to compete with the Idol juggernaut.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He owns shares of General Electric and has no financial interest in the other stocks mentioned in this post.