The Street.com's Jim Cramer says that it's too soon to think about selling the semis, the PCs, the components, the DRAMs.

When do we sell the semis? The DRAMS? The flash? When do we get out of the hard drives?

These are legit questions, but the people who are asking, "When do we sell Micron (NYSE: MU) (Cramer's Take), Western Digital (NYSE: WDC) (Cramer's Take) and SanDisk (NASDAQ: SNDK) (Cramer's Take)?" are the very people who told you never to own them.

That's the conundrum of this semi cycle and PC cycle. Just as we are finally hitting our stride and we realize that the semi cycle is alive and well again, AND NOT JUST RE-STOCKING, all over the papers, including the Wall Street Journal, we see reports crying, "When do we sell?"

Analyst upgrades:

• Credit Suisse upgraded Stancorp (NYSE: SFG) to Outperform from Neutral citing relative valuation and EPS visibility.
• Jefferies upgraded Cypress Semiconductor (NYSE: CY) to Hold from Underperform after its channel checks indicated the company's capacitive touch screen solution has design traction. The firm raised its target on shares to $10 from $7.50.
• FBR Capital upgraded Pacific Sunwear (NASDAQ: PSUN) to Outperform from Market Perform to reflect improving store channel checks, the company's brand focus and controlled inventory, as well as the firm's belief that guidance could be conservative. FBR raised its target on shares to $9 from $6.
• Advanced Micro (NYSE: AMD) was upgraded to Market Perform from Underperform at JMP Securities.
• Lam Research (NASDAQ: LRCX) was upgraded to Overweight from Equal Weight at Barclays.
• Philips Electronics (NYSE: PHG) was upgraded to Buy from Hold at RBS.

Analyst upgrades:

• Baird upgraded WinTrust (NASDAQ: WTFC) to Neutral from Underperform and raised its target to $20 from $13 citing the accretive purchase of AIG (NYSE: AIG) loans and reduced risk of a capital raise.
• Piper Jaffray upgraded Coach (NYSE: COH) to Overweight from Neutral on expectations product sell-throughs and margin trends will improve in the coming quarters. The firm has a $32 target on the stock.
• RBC Capital upgraded Campbell Soup (NYSE: CPB) to Sector Perform from Underperform and raised its target to $33 from $29. The firm cites Campbell's recent innovation, easy volume comps, and "reasonable" consensus estimates for its upgrade.
• Tata Motors (NYSE: TTM) was upgraded to Equal Weight from Underweight at Morgan Stanley.
• Rockwell Automation (NYSE: ROK) was upgraded to Buy from Neutral at BofA/Merrill.
• Fifth Third Bancorp (NASDAQ: FITB) was upgraded to Conviction Buy from Buy at Goldman.

Cypress Semiconductor Corporation (NYSE: CY) joined the parade of companies reporting their latest quarterly results today. The firm swallowed a second-quarter loss of $45.3 million, or 32 cents per share. Excluding items, CY recorded a net loss of just 3 cents per share, besting analysts' consensus expectations for a loss of 9 cents per share. Revenue also came in better than expected, arriving at $155.8 million, compared to Wall Street's forecast of $152.0 million.

In the wake of this upside surprise, CY surged to a new multi-decade high of $9.83 early in today's session. It seems that bearish bettors were caught off-guard by the stronger-than-expected results; during the 10 days leading up to the report, option traders on the International Securities Exchange (ISE) bought to open 6.75 times more puts than calls on CY. Speculative investors on the ISE have purchased the stock's puts over calls at faster pace just 3% of the time.

• Citigroup upgraded Abbott Lab (NYSE: ABT) to Hold from Sell on valuation following the stock's recent underperformance. The firm maintains a $48 price target.
  
• Deutsche Bank upgraded shares of Pepsi Bottling (NYSE: PBG) and Dr. Pepper Snapple (NYSE: DPS) to Buy from Hold as they believe carbonated soft drinks market is showing signs of stabilization. The firm raised its price target on Pepsi Bottling to $28 from $25 and on Dr. Pepper Snapple to $22 from $20.
  
• Baird upgraded CommScope (NYSE: CTV) to Outperform from Neutral and raised their target to $19 from $10 as they expect fundamentals to bottom in Q1 and ramp strongly in Q2 as wireless capex outlook improves.
• Sinopec Shanghai (NYSE: SHI) was raised to Buy from Sell at Goldman.
  
• TRW Automotive (NYSE: TRW) was upgraded at JP Morgan to Neutral from Underweight.

"If you are looking for maximum rebound potential, you have to go lower down on the quality spectrum; it is typically the lower quality and lower priced stocks that will have the largest gains when the market rebounds," says turnaround expert George Putnam.

In his industry-leading service focused on distressed companies, The Turnround Letter, he looks at a package of 10 stocks recently trading below $5 per share while also offering "bundles of cash."

Here's his review:

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported lower quarterly profits and cut its full-year outlook.
• Applied Materials Inc. (NASDAQ: AMAT) beat Q4 earnings expectations but revenues tumbled.
• Blackstone Group (NYSE: BX) reported a big loss in Q3, like many other private equity firms.
• Crocs Inc. (NASDAQ: CROX) posted a deeper-than-estimated Q3 net loss due to restructuring costs.
• Cypress Semiconductor Corp. (NYSE: CY) warned that it expects to swing to a net loss in Q4.
• Google Inc. (NASDAQ: GOOG) fell to a three-year-low despite expected growth in profits and revenues.
• Intel Corp. (NASDAQ: INTC) lowered its revenue forecast for Q4, which was bad news for PC makers.
• Kohl's Corp. (NYSE: KSS) beat low earnings expectations by a penny as same-store sales declined.
• Lions Gate Entertainment Corp. (NYSE: LGF) narrowed its net loss in Q2 but fell short of estimates.
• Nordstrom Inc. (NYSE: JWN) said its Q3 profit tumbled as its same-store-sales declined.
• Orbitz Wordlwide Inc. (NYSE: OWW) reported a wider net loss, which led to a analyst's downgrade.
• Procter & Gamble Co. (NYSE: PG) raised its forecasts after finalizing the sale of Folgers brand.
• Sirius XM Radio Inc. (NASDAQ: SIRI) halved its Q3 net loss and revenues and subscriber numbers rose.
• TJX Companies Inc. (NYSE: TJX) reported a Q3 earnings decline and offered a cautious outlook.
• Tyco International Ltd. (NYSE: TYC) posted better-than-expected profits but warned of softness ahead.
• Walmart Stores Inc. (NYSE: WMT) beat analyst estimates for Q3 and warned of a profit squeeze.

The shares of chipmaker Cypress Semiconductor Corporation (NYSE: CY) are getting hammered today after the company warned that it will swing to a fourth-quarter loss. In a statement, Cypress cited "declining order patterns and turns from all sales channels, all end markets, all geographies, and all of our product lines. In addition, backlog continues to be weak, and we are seeing cancellations and requests for push-outs that are somewhat higher than normal."

The firm now expects to record a quarterly loss of 3 cents to 12 cents per share on sales of $165 million to $180 million. As recently as mid-October, Cypress expected to book a profit of 4 cents to 7 cents per share in the fourth quarter, with sales totaling $194 million to $204 million.

Cypress is hardly the first chip firm to fall on hard times in the current macro environment. The market has already been hit this week with a similar warning from Dow component Intel Corporation (NASDAQ: INTC), while National Semiconductor Corporation (NYSE: NSM) slashed its outlook and announced job cuts.

This afternoon, CY is down roughly 20%, and it's trading less than a point above its current annual low of $2.93. The chip company's warning sparked a rush in the options pits; so far, Cypress has seen more than 6 times its average daily put volume cross the tape. The bulk of these bearish bets have changed hands on the November 4 strike, which has seen volume of 2,113 contracts on open interest of 6,509.

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

The earnings crunch begins in earnest this coming week, with companies from Johnson & Johnson (NYSE: JNJ) and PepsiCo Inc. (NYSE: PEP) to Southwest Airlines Co. (NYSE: LUV) and Harley-Davidson Inc. (NYSE: HOG) scheduled to report results for the quarter just ended. But with the ongoing turmoil in the markets, much attention is on the tech and financial sectors. This week will provide plenty to mull over on both counts.

Wall Street expectations for tech stocks are fairly optimistic. Analysts surveyed by Thomson Financial are looking for chip maker Altera Corp. (NASDAQ: ALTR) and software/service company iGate Corp. (NASDAQ: IGTE) to be the sector's biggest earnings gainers of the week. Altera is expected to report earnings of 30 cents per share (up 33.3% from a year ago) on revenue of $355.1 million. Altera had previously forecast flat sales for the quarter, and shares fell to a 52-week low last week. iGate is expected to report earnings of 14 cents per share (up 42.9%) on revenue of $55.6 million. India-based iGate recently spun off its Mastech consulting services. Shares are down 45.0% in the past three months, and also reached a new 52-week low last week.

San Jose-based Novellus Systems Inc. (NASDAQ: NVLS), on the other hand, is expected to report that net income tumbled 90.4% from a year ago to 4 cents per share, on revenue of $245.6 million. Novellus fell to a 52-week low early last week, and shares are down 44.5% year to date.

The choppy/consolidating (or perhaps worse) market conditions sometimes give the impression that growth plays do not exist. That is not the case, and one growth company worth reviewing is Cypress Semiconductor.

Cypress Semiconductor (NYSE: CY) is a manufacturer of high-performance integrated circuits, memory chips and silicon solar cells.

Analysts really like Cypress' revenue growth prospects of 23-25% following a likely 45-50% increase in 2007.

Analysts also like Cypress' recent acquisition of PowerLight Corp. and expect the purchase to drive a significant earnings increase. CY's SunPower business is another plus, due to its potential growth and undervalued status.

Cypress Semiconductor Corporation (NYSE: CY) stock is falling this morning after an analyst at Credit Suisse downgraded SunPower Corp. (NASDAQ: SPWR), in which CY has invested, to "Neutral" from "Outperform." There are also analyst comments out there today about CY that could be hurting the stock. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on CY.

After hitting a one-year low of $16.72 last January, the stock hit a one-year high of $42.79 in November. This morning, CY opened at $26.23. So far today the stock has hit a low of $24.68 and a high of $26.23. As of 11:05, CY is trading at $25.30, down $1.41 (-5.3%). The chart for CY looks bearish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bearish hedged play on this stock, I would consider a March bear-call credit spread above the $40 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. This particular trade will make a 4.2% return in 2 months as long as CY is below $40 at March expiration. Cypress would have to rise by more than 21% before we would start to lose money.

CY hasn't been above $40 for more than a few day at a time in the past year and has shown resistance around $30 recently. This trade could be risky if the company's earnings next week impress investors, but even if that happens, this position could be protected by resistance CY might find around $40, where the stock topped out twice since October.

Brent Archer is an options analyst and writer at Investors Observer. At publication time, Brent neither owns nor controls positions in CY or SPWR.

There's a bold flag flying above the solar energy camp, and I like the dialog coming from at least one of the men raising that flag. T. J. Rodgers, CEO of Cypress Semiconductor Corp. (NYSE: CY), laid it on the line recently when he stated his opinion regarding CEOs like General Electric's (NYSE: GE) Jeff Immelt, Wal-Mart's (NYSE: WMT) Lee Scott, and Peter Darbee of PG&E. Rodgers was quoted by CNN Money as saying, "Every one of the names you just mentioned would flunk his ass in the most rudimentary test about global warming."

It's not necessarily that I agree with what Rodgers said, but any man who has stuck with a viable manufacturing concept for as long as Rodgers has stuck with the truth of solar electrical generation, and then has the gumption to call into question the motives of his peers in pursuing a similar path, gets a nod of respect from me. It's not about what he said, it's about why he said it.

In July, Cypress Semiconductor Corp. (NYSE: CY) posted record 2Q 2007 revenue. At $372.8 million for the quarter, up 8.7% from 1Q 2007, 2Q revenue surpassed the previous record revenue set in 4Q 2000 at the height of the dot-com boom. (Ah, those were the days.) Diluted EPS were $2.29 as compared with 1Q 2007 diluted EPS of a loss of $0.01. But let's examine that EPS figure. During 2Q, Cypress sold 7.5 million shares of its wholly owned subsidiary Sun Power. Cypress still has a $3 billion stake in Sun Power. Excluding the proceeds from this stock sale, diluted EPS is $0.16, much less but still much better than a loss. CEO T. J. Rodgers bragged on these results, noting that Cypress Semiconductor has survived when 47 of its competitors since 1982 have not.

Rodgers stated that demand for semiconductor products increased for the seventh quarter in a row, and he sees no slow down. Cypress is expanding its line of proprietary products, including PSoC (programmable solution on chip) models that offer touch-screen capabilities for cell phones, video gaming, and point-of-sale registers. Touch-screen capability is the wave of the future, as is HB-LED (high brightness light emitting diode) for all types of HD TVs, cell phones, and lighting products. Cypress forecasts HB-LED to be a $10 billion market annually within the next three years, much of which will rely on Cypress products. Cypress is also in the forefront of mobile communication devices, offering a peripheral handset controller that downloads music to cell phones ten times faster than previously. Cypress is also developing next generation high-speed holographic (3D) data storage systems.

We blogged late last fall about semiconductor stocks fundamentals rolling over. It appears semi management is beginning to whisper more and more of moderating results to analysts:

• Lehman cuts Micron Technology Inc's (NYSE: MU) estimates and sees losses for the next three quarters. The increase in demand for memory chips due to Microsoft Corporation's (NASDAQ: MSFT) Vista demanding more memory is not happening.
• Pacific Crest Securities wrote second quarter chip demand is underwhelming, with notebooks and the Nintendo (OTC: NTDOY) Wii the only bright spots.
• J.P. Morgan wrote consensus expectations for both the second quarter and all of 2007 are too high and is trimming estimates, The more significant earnings misses could come from Advanced Micro Devices Inc (NYSE: AMD), Cypress Semiconductor Corporation (NYSE: CY), Intel Corporation (NASDAQ: INTC) and On Semiconductor Corporation (NASDAQ: ONNN); with smaller cuts for Texas Instrments Inc (NYSE: TXN), Broadcom Corporation (NASDAQ: BRCM), Altera Corporation (NASDAQ: ALTR), Xilinx Inc (NASDAQ: XLNX) and Fairchild Semiconductor International (NYSE: FCS).

We began blogging about a slowdown in semiconductor stocks in November. However, most of this slowdown could be coming to an end. It appears from both National Semiconductor Corporation (NYSE: NSM) and Texas Instruments recent earnings releases that both companies are seeing the industry downturn ending as inventories have been worked down and backlog is beginning to build again.

The other major points we have been making is that we are entering the seasonally weak period for these stocks. So be cautious about jumping in with both feet in the early Spring.

Most likely, the two drivers for these stocks is the Fed lowering rates or the typically seasonal pick up which occurs in late summer. Since the Fed is on hold, there appears to be no need to jump into these stocks yet. Let the bad news hit these stocks and then start bottom fishing.

John McNay, portfolio manager of Essex Investment Management, provided some good investment ideas on the evolving high-tech power business in this weekend's Barron's Magazine (subscription required). A few of these we blogged about in the past, but they're worth noting again.

• Sunpower Corporation (NASDAQ: SPWR), the Cypress Semiconductor Corporation (NYSE: CY) spin off, makes semiconductors for solar cells and solar panels
• MEMC Electronic Materials Inc (NYSE: WFR) makes the polysilicon that is needed to manufacture the solar cells and panels based on semiconductor technology
• Suntech Power Holdings (NYSE: STP), First Solar Inc (NASDAQ: FSLR), Canadian Solar Inc (NASDAQ: CSIQ) and Trina Solar (NYSE: TSL) were other stocks mentioned.

Sunpower and MEMC we have blogged about and know the companies reasonably well. The others you have to do your homework on, as these are new ideas to this Fly.

TJ Rodgers, Cypress Semiconductor's CEO, referred to Sunpower as Intel during the 1970s. That is a big statement. This is an important industry that will get a lot of investors' attention during the next five years. Solar energy utilizing semiconductor technology is an investment theme that is still in its very early stages.