Analyst Upgrades

• Air Products (APD) to buy from hold at Deutsche Bank.
• Zimmer (ZMH) to outperform from neutral at RW Baird.
• SunPower (SPWRA) to buy from hold at Jefferies.
• Brocade (BRCD) to buy from hold at Wunderlich and at ThinkEquity.
• Duke Energy (DUK) to neutral from underperform at BofA/Merrill.
• NewStar Financial (NEWS) to outperform from market perform at Keefe Bruyette.
• Hormel Foods (HRL) to hold from sell at Soleil.
• Inspire Pharma (ISPH) to hold from sell at Duncan-Williams.
• Alnylam (ALNY) to buy from neutral at Roth Capital.
• Weight Watchers (WTW) to equal weight from underweight at Morgan Stanley.
• Raytheon (RTN) and Toreador Resources (TRGL) to outperform from sector perform at RBC Capital.

Analyst Upgrades

• First Solar (FSLR) to conviction buy from buy at Goldman.
• NYSE Euronext (NYX) to outperform from market Perform at Wells Fargo.
• GSI Commerce (GSIC) and Cabela's (CAB) to overweight from neutral, as well as NovaMed (NOVA) to neutral from underweight, at Piper Jaffray.

Analyst Downgrades

• St. Jude Medical (STJ) to market perform from outperform at Wells Fargo.
• OmniVision (OVTI) to neutral from outperform at RW Baird.
• J & J Snack Foods (JJSF) to neutral from buy at Janney Capital.

As so often happens at this point in the earnings season, focus begins to shift to the results from retailers. And the world's largest retailer is among those that step into the spot light this week.

Analysts surveyed by Thomson Reuters are looking for Wal-Mart Stores Inc. (WMT), which was aggressively competitive during the holiday shopping season and also recently announced a new global strategy, to report fourth-quarter earnings of $1.12 per share, up from $1.03 per share in the year-ago period. Revenue for the three months that ended in January is expected to have risen 4.9% to $114.5 billion. The full-year forecast calls for earnings of $3.61 per share (+5.3%) on $409.1 billion in revenue (+0.9%). Walmart has not missed earnings estimates in the past five quarters.

I started taking my daughter fishing when she was three years old. She has been hooked ever since. This year will be our first experience dropping lines from a boat, and I can't wait. That said, I need to gear up. That means taking a trip to Cabela's (NYSE: CAB) to buy all of the latest fishing gear.

Like most retailers, CAB has struggled with a stubborn economy. At the low, CAB traded for less than $5 per share. It has recovered smartly to its current price of $12. I suspect other fathers like me are heading to CAB en masse.

Before you retreat to your favorite summer locale with the perfect book, let's take a look at the stocks set to profit as consumers look to enjoy the fruits of their labor over the next several months.

For me, summer means lots of boating, fishing, and time with my family. And this year I'll be doing more of each to make up for lost time spent hunkering down during the downturn.

As such, companies that make the goods in each of these categories should do well. That's how it goes during a recession. Demand builds as we retreat to preserve cash and fix balance sheets.

This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

Cabela's Inc. (NYSE: CAB) has come a long way since the husband and wife team of Dick and Mary Cabela sold outdoor gear from their kitchen in 1961. Today, Cabela's has become the largest mail-order, retail, and internet outdoor outfitter in the world, with record revenues of $2.3 billion in 2007. The company sponsors dozens of outdoor events, from the Cornhusker State Games to the Iditarod, and was named one of the Top 100 Companies to Work For in the Forbes January 2000 issue.

The company's world headquarters is located just off Route 80 in a small town called Sidney, Nebraska. Sidney has also come a long way since being called the "wickedest town in the west" back in 1868. The frontier town now holds more than 6,000 residents and was named one of the Top 100 Rural Communities in America in Boom Town, USA by Jack Schultz. Cabela's is by far the largest employer in Sidney, with more than 2,000 employees. The town's Memorial Health Center is a distant second, employing 300 people.

According to Cabela's, the Sidney store sees millions of visitors each year. In addition to all the fishing, hunting, climbing, and camping gear your heart can desire, the store is outfitted with museum-quality animal displays, huge aquariums, and the largest of trophy animals scattered around the store. They have a delicatessen-style restaurant with selections that would make your mouth water, including elk, wild boar, ostrich, and bison sandwiches. Cabela's even has a large campground and RV park outside its store where visitors can put their newly purchased equipment to good use.

In his Half-Priced Stocks newsletter, value investor Nathan Slaughter recently assessed stocks based on the general investment philosophy of Benjamin Graham, the noted value investor under whom Warren Buffett studied.

One issue that stands out in his view is Cabela's (NYSE: CAB), one of the world's largest specialty retailers of hunting and fishing gear, camping equipment, and outdoor apparel.

"The cornerstone to Graham's success and his enduring legacy to value investors was his 'margin of safety' concept. Specifically, he would take a hard look at dividend yields, price-to-book ratios, and other key metrics.

"Cabela's originated as a direct marketer and once primarily sold its products via catalog, but has since augmented that distribution channel with e-commerce operations and a growing chain of nearly 30 stores spread throughout 19 states.