Again, I swore that I wouldn't write about the Super Bowl, mainly due to my hatred of all things that have to do with the Steelers, but I found a rather interesting article about the MVP award on the New York Daily News' site. It is tradition that the Super Bowl MVP (given to Santonio Holmes - from The Ohio State University - this year) gets to pick a car as a reward. In the past, General Motors (NYSE: GM) has given the car to the MVP on the field (I seem to remember Eli Manning getting a nice car last year) and has made a big to do about the presentation - but not this year.

Trust me, Holmes did get his car - a Cadillac Escalade Hybrid Platinum (nice to see he cares about the environment) with a price tag of $85,200. Of course, this Cadillac comes from GM, which has received more than $9 billion from the Treasury. What I found interesting is that it was Cadillac's request for no mention. NFL Commissioner Roger Goodell told the Daily News of Cadillac's request.

General Motors Corp. (NYSE: GM), flush with $13.4 billion in federal bailout cash, is going on a diet.

Media reports indicate that the beleaguered automaker is going to focus on four core brands in North America: Buick, Chevrolet, Cadillac and GMC. Chief Executive Rick Wagoner told Bloomberg News that the company may retain Saturn, though the once-cutting edge brand's future remains cloudy.

Meanwhile, Chief Operating Officer Fritz Henderson said the company's "worst case scenario" indicates that it will need need more than the bailout money it has already received. Oy vey. That's not a good sign.

If there is to be a turnaround at GM -- and I realize that's a big if -- the automaker has to dispose of Saturn. Remember how GM trumpeted Saturn as a different kind of car company? It never quite worked out that way. I always found Saturns to be underpowered and ugly. Maybe one of the big European or Japanese car companies will purchase the division for the right price.

This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about The General below in the comments.

"The General" does not deserve its nickname any longer. Founded in 1908, General Motors (NYSE: GM) was the largest car company in the world for almost seven decades. It lost that distinction to Toyota (NYSE: TM) during the last year.

GM has 50% of the U.S. car market at one point. That is now down to 20%.

"The General" still maintains a number of the most successful brands in the world: Cadillac, Buick, Chevy, and Pontiac. Years of neglect have pushed the company into a position where it does not make competitive cars in its home market. It greatest current sales successes are in the Chinese market and Latin America.

In 1955, "The General" was the No.1 company in the Fortune 500. It held that position until 2000.

Alongside General Electric (NYSE: GE), GM is probably the most important American corporation of the last 100 years. That won't be true going forward.

Douglas A. McIntyre is an editor at 247wallst.com.

General Motors Corp. (NYSE: GM) will soon be taking its luxury Cadillac brand Down Under, as an Australian market introduction is slated for sometime in 2008. GM has called Australia the next step in Cadillac's global expansion plans.

In recent years, the once passed-over luxury brand has made a very nice comeback and has become one of GM's brighter stars. Brand recognition, an aura of luxury and design innovation have made Cadillac a hot topic in its established markets. It's something GM hopes carries over into newer markets as well.

But, it won't be easy -- the flagship European luxury brands are already entrenched into Australia and unseating them for even a microsecond in the customer's mind won't be easy.

This post is part of AOL Money & Finance's Best & Worst of 2007. Voting has now closed and readers have chosen the Cadillac CTS as the hottest automobile of the year. Be sure to let us know in the comments if you are pleased with this result.

What is it about a car that makes it "hot" for you? Is it slinky lines, European styling and a deep throaty growl? Perhaps you prefer a ride with all the luxury appointments: leather, navigation, DVD players, and surround sound. Are you the kind of driver that seeks out a pavement-ripping roadster with more horsepower per pound than a F-1 formula racer, or are you more into the touring feel? Whatever your criteria for choosing a hot car, we're asking for your opinions on the following four vehicles, and we like to know which one you'd choose as Hottest Car of the Year for 2007.

There is a bit of a shuffle these days in regard to when manufacturers release their year models, so for comparison I am using what I believe is the latest available production model for each of the four competitors. Please feel free to consider more than just one model year as you make your judgment. I want to know which vehicle make and model you think owns the road.

Bob Dylan's fascination with Cadillac (NYSE: GM) can be traced back to his first album, Freewheelin' Bob Dylan. In "Talkin' World War III Blues," Dylan imagines driving a Cadillac through Manhattan, declaring it's a "good car to drive, after a war."

Now, the singer has signed on to star in a multi-platform marketing campaign for the storied brand. The campaign will be tied into the Theme Time Radio Hour, Dylan's respected XM Satellite Radio (NASDAQ: XMSR) show. The theme of tomorrow's episode, the launch of the campaign, will be the Cadillac.

By now, the irony of '60s musicians cashing in on their anti-establishment image by shilling for The Man is old news. I do often wonder, though, why virtually every rock/pop song used for commercials seems to come from the '60s and '70s. Just how effective are these ancient tunes in reaching potential customers, for whom these songs are as old hat as Rudy Vallee's were in my childhood? (Yeah, I'm old.)

While Dylan has shown the courage to evolve his music gracefully, producing some of his most appealing tunes in what would be the twilight of most careers, this won't do much to enhance his image. The incongruity of attempting to use his scruffy, roots image to rebrand Cadillac seems a bit clueless. I can't imagine playing "A Hard Rain's A-gonna Fall" or a similarly mournful tune about injustice, on the CD player of a Escalade.