The next company on my list of the top 25 stocks for the NEXT 25 years is California Pizza Kitchen (NASDAQ: CPKI). This Los Angeles-based company currently has 210 units open, with the company operating 180 of them -- the remaining 30 are franchised. The concept was founded in 1985, but serious growth began about five years ago.
CPKI has the room to expand the concept by a factor of 15. The United States alone can support upwards of 3,000 stand-alone units. Pizza is one of America's favorite food choices and pizza transcends all demographics and appeals to virtually all ethnic tastes. The hallmark of California Pizza Kitchen is the freshness and the high quality of its pizza products. The company also offers a variety of entree-size salads, pastas and freshly made soups to satisfy almost any taste.
CPKI has initiated a loyalty card for its customer base to accommodate both convenience and repeat business. The company has also published its own cookbook filled with its signature pizza recipes. The average unit volume for CPKI is upwards of $3 million annually and growing. California Pizza Kitchen recently signed a deal with Kraft Foods Inc. (NYSE: KFT) to manufacture and distribute its frozen pizzas to the grocery store sales channel. Not only does this deal help CPKI build its revenue base, but it also helps spread the word about its dedication to a quality product. The Kraft opportunity allows for distribution to all 50 states.
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