Phillips-Van Heusen (PVH), whose related stocks include Perry Ellis (PERY) and Polo Ralph Lauren (RL), issued its second-quarter report yesterday after the bell. At the time of this writing, the stock was up by 1.5% to a price of $51.25 during the extended-hours session. The market liked the results. So did I.

On an adjusted basis, the apparel maker behind the Calvin Klein and Tommy Hilfiger brands made 72 cents per share. TheFly says that this number totally obliterated the analyst call, as the expected figure was 54 cents per share.

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

In 1995, Calvin Klein had clawed back from the verge of bankruptcy and was poised for expansion, hoping to jump into the top tier of mass-merchandised high fashion. Apparently, somebody forgot to tell the marketing department, which was happily rolling out yet another over-the-edgy ad campaign. When the offal hit the fan, it covered the whole company with a foul stench.

The campaign in question featured videos set up to resemble screen tests for low-budget skin flicks. Young men and women stood in front of cheap wood paneling, the kind one might find in the rec room of an 8mm director wannabe. These kids are interviewed by an unseen older adult, who asked them provocative questions and made suggestive comments about their physiques.