ConAgra Foods (CAG), a company that produces packaged edibles for supermarkets and whose colleagues include Campbell Soup (CPB) and Kraft (KFT), didn't have the kind of quarter you look at and say, "Way to go, management!" It was a boring, steady kind of reporting period.

For the fiscal third quarter, total sales were kind of flat, down a minuscule 0.9%. Earnings from continuing operations on an adjusted basis rose 10% to 44 cents per diluted share. Compared to estimates, that 44-cent stat came in as expected, nothing more, nothing less.

General Mills (GIS), whose colleagues at the food markets include Kellogg (K), Kraft Foods (KFT), and Campbell Soup (CPB), performed well in the fiscal third quarter. On an adjusted basis, net income increased 23% to 97 cents per diluted share. This beat estimates by four pennies.

General Mills was able to expand the gross margin by keeping an eye on efficiency opportunities and optimizing the overall quality of the inventory mix. Of course, there was a little luck involved, too, as commodity costs weren't as expensive as they previously had been. It's always good when that happens.

Campbell Soup's (CPB) second-quarter earnings weren't met with enthusiasm. At the time of this writing, shares of the food concern, which operates in the same industry as General Mills (GIS) and Kraft (KFT), were down 1.6% in afternoon trading. Although growth was achieved during the reporting period, it apparently wasn't enough to satisfy investors.

According to the press release, Campbell made 74 cents per share. This number is a penny ahead of estimates. It is also representative of a growth rate of 16%. The top line, however, was exciting not in the least. It increased 1%. Worse, the all-important U.S. soup sales category contracted by 8%.

Bright and early this morning, Campbell Soup Co. (CPB) lowered its forecast for fiscal 2010 sales. The company now expects sales to grow 2.5% to 3.5% during the current fiscal year, down from its previous projection for sales growth of 4% to 5%. However, earnings for 2010 are still expected to rise 9% to 11% on an annualized basis from $2.21 per share in fiscal 2009.

Campbell also announced this morning that it's launching "a comprehensive plan to boost the performance of its condensed soup portfolio" in the U.S. More than 60% of the company's condensed line will be spruced up with product improvements, sodium reductions, updated packaging, and a fresh marketing approach.

ConAgra Foods (NYSE: CAG) issued Q1 numbers on Tuesday. The market wasn't too impressed by them, but they weren't bad, actually. Net sales were lackluster, I'll admit. They dropped about 3%. Earnings per share from continuing operations, on the other hand, really shined. They increased well over 60% to 38 cents. Net income from continuing operations on a dollar basis soared over 50%.

Even better, that 38-cents-per-share statistic was firmly ahead of Wall Street expectations. According to our earnings preview, analysts were looking for 34 cents per share.

H.J. Heinz Company (NYSE: HNZ), a food company that shares space at the supermarket with products from Kraft Foods, Inc. (NYSE: KFT), ConAgra (NYSE: CAG), and Campbell Soup (NYSE: CPB), issued first-quarter data on Thursday. Even though the effect of currency translations continues to put a cloud over the top-line performance, management did end up beating earnings expectations.

Net sales came in flat, and net income was 67 cents per share. Analysts were expecting 5 cents less, according to Earnings.com. Shareholders should be happy about that. When I covered Heinz's last quarter, I noted that expectations were essentially beat by a penny.

Food processor ConAgra (NYSE: CAG), whose products share space at the supermarket with Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), is down in Thursday's afternoon trading by over 6% as I write this. The company released earnings for the fourth quarter earlier this morning. Sales increased 8% according to the press release. Adjusted earnings from continuing operations came in at 41 cents per diluted share. This result benefited from an extra week.

The per-share profit compared very favorably to the 18 cents earned in last year's similar quarter. However, in terms of analyst expectations, the performance was relatively unimpressive. Earnings.com indicates that 41 cents is what the market was looking for.

Heinz (NYSE: HNZ) is set to report Q4 data before the opening bell on Thursday, May 28. How will the company do? And by that I mean, will it beat the earnings expectation?

In general, that's what the market looks for. Sometimes the market cares more about beating the analyst game than it does about profit growth. Might sound strange, but that's what you see from time to time. Of course, even when a company beats, it may not make much of a difference when it comes to price action (I'll get to that in the last paragraph).

I think Heinz will indeed beat on the bottom line. I'm going by recent history here. According to Earnings.com, Heinz is expected to report 54 cents per share tomorrow. The company went beyond the call in the first three quarters of its fiscal year. Why miss on the last quarter of the year? I think the trend is in on this one.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Aeropostale Inc. (NYSE: ARO) beat profit expectations as revenue and same-store sales both increased.
• Aruba Networks Inc. (NASDAQ: ARUN) received an analyst's upgrade following its Q3 report.
• Buckle Inc. (NYSE: BKE) reported better-than-expected Q1 expectations as revenue surged.
• Campbell Soup Co. (NYSE: CPB) higher Q2 earnings beat expectations and sent shares upward.
• Deere & Co. (NYSE: DE) reported better-than-expected Q3 earnings, sending shares higher.

Analyst upgrades:

• UBS upgraded Target (NYSE: TGT) to Buy from Neutral and raised its price target to $52 from $45 citing reduced inventories, some credit stability, and an improved back-to-school period.
• Credit Suisse said concerns regarding Safeway's (NYSE: SWY) price position are overblown and that earnings risk is limited. The firm upgraded shares to Outperform from Neutral and raised the target price to $25 from $22.
• Oppenheimer upgraded Canadian Solar (NASDAQ: CSIQ) to Outperform from Perform as it believes the story is underappreciated following the recent sector rally. The firm has a $14 price target on the stock.
• CME Group (NASDAQ: CME) was upgraded to buy from Neutral at Goldman.
• Freeport McMoRan (NYSE: FCX) was upgraded to Overweight from Neutral at JP Morgan.
• Gilead Sciences (NASDAQ: GILD) was upgraded to Buy from Neutral at FTN Equity.

Hershey (NYSE: HSY) did a good job in its first quarter of the year. The big confectioner said it earned $0.38 per share on an adjusted basis. According to this news article, that beat the analysts by three solid pennies.

Not only did the bottom line fare well, but the top line didn't do so badly, either. It increased well over 6%. Okay, that's not a rocketing growth rate, certainly, but all things considered, I think it was a decent performance. Hershey benefited from pricing strategies and the Easter holiday. If you ask me, I think the recent rally in the markets helped to bolster consumer confidence. That may have helped Hershey sell a lot of its candy. Management seemed pretty pleased with volume trends and the response to its marketing initiatives, judging by comments made in the release.

As the economy continues to struggle and unemployment remains high, food stocks have held up very well. Everyone has to eat, right? Campbell Soup (NYS: CPB) might be a tastier meal than most. Last week the company reaffirmed its 25 cents per share dividend, giving it a yield in the 3-4% range. The Piqqem Sentiment for Campbell is a strong positive with sentiment trending upwards over the past month.

Supermarket staple ConAgra Foods (NYSE: CAG) reported earnings for the third quarter on Thursday. Wall Street was bullish on the company since the bottom-line performance beat the expectations of analysts. Shares of the stock closed up over 9% at the end of yesterday's trading session.

Sales increased slightly over 6% and net income came in at 40 cents per diluted share on an adjusted basis. That was good for an 18% growth rate on the bottom line. Market analysts were only counting on 36 cents per share. So, you can see why the market was excited.

Shares of General Mills (NYSE: GIS) are down over 9% in afternoon trading as of this writing. That's a pretty steep drop for a defensive name. The cereal maker's third-quarter report was the catalyst for the sell-off.

What happened?

Campbell Soup Company (NYSE: CPB) saw its shares slide nearly 3% on Monday after it said second-quarter profit dropped compared to a year ago.

The world's largest soupmaker said it earned $234 million, or 65 cents per share excluding earnings from discontinued businesses and other one-time items -- down 12% from $266 million or 69 cents per share last year.