Detroit's big three automakers are meeting with federal officials this week to try and address the mandate of 30mpg trucks and 35mpg passenger cars by 2020 (and beyond). Most likely,
Ford Motor Co. (NYSE:
F),
General Motors Corp. (NYSE:
GM) and Chrysler (in the
process of being bought by
Cerberus Capital Mgmt.) will state and build cases that it will be very unlikely that such fuel-efficient cars and trucks can be made in such a short time. In fact, all automakers that sell cars and trucks in the U.S. need to come to a common front or this new regulation will be completely doomed (according to industry watchers). Moving outside the fuel economy arena, though,
are there even bigger problems with U.S. automakers these days?
How about a complete surplus of dealers? The actual number of Ford, GM and Chrysler dealers, based on autos sold, is huge: GM has nearly 7,000 dealers, Ford has 4,200 and Chrysler has 3,700. Based on sales of domestic cars and trucks in the last few years and the increasing presence of Toyota Motor Co. (which is outselling almost every other manufacturer in the U.S.), these numbers -- almost 15,000 dealers -- seem a bit high. Sure, the big three are in the process of
reducing the ranks of dealers to fit current (and projected) business needs as the personal transportation market continually changes, but it can't happen fast enough.
Compare this to Toyota, whose dealer count in the U.S. tops out at about 1,400 dealers, while Toyota vehicles are just as (if not more) popular than most domestic nameplates from the big three. What has Toyota done to keep its dealer count low while selling more cars? Responding to the market's needs a lot faster? You bet. Marketing itself as the most reliable and dependable automaker? Sure. Can the big three recapture business from Japanese automakers by thinning the ranks of dealers? That's a start, but it's not any more than that.