A British trade group that reports on music retail has published new findings to Billboard Friday "indicating Britons buy more CDs than any other country, and are bigger consumers of legal downloads than any of their European neighbors." It's the fifth year the British have led CD purchases, buying an average of 2.3 CDs in 2007, while Americans only bought an average of 1.7 CDs. These findings come from the International Federation of the Phonographic Industry's new handbook out this week: the Recording Industry in Numbers.

Digital figures for British music downloads totaled $169.5 million in 2007, and were announced at the New Music Conference at London's Earls Court by the Entertainment Retailers Association Thursday. The association's chairman commented that British retailers offer "more and better music retailing than anywhere else in the world," but seemed to connect the higher CD and digital sales in the UK with consumers' love of music, rather than where the real strength of the report is: consumers apparent continued satisfaction with CDs and interest in downloads.

Even though this news indicates that CD sales are still steady, consumers buying an average of two CDs a year can hardly be that great for the music industry. In a market where CD sales continue to be seen as the lifeline of the industry, the reality of CD sales indicates how much digital downloads have to make up in order for some form of equilibrium in the industry. Clearly these numbers should force the industry to build up efforts to solidify and strengthen digital sales, but since it was put out by retailers, that group may resist such moves.

The International Federation of the Phonographic Industry reported Wednesday that despite the growth of digital sales in 2007, the format is still not "making up for the decline in CD sales or the effects of piracy." Sales figures for music were also the lowest in ten years, as the IFPI did not start publishing sales figures until 1997. Total global sales for 2007 were $19.4 billion, with CDs and DVDs pulling in $15.9 billion (down 13%), and digital downloads $2.9 billion (up 34%).

The chairman and CEO of the IFPI, John Kennedy, also revealed that "digital sales are growing healthily but, crucially, not fast enough to arrest the overall decline of the market." The report also noted "physical and digital piracy cost the U.S." arm of the music industry $5.3 billion, with digital piracy counting for 70 percent. Kennedy indicated that 39% of U.S. teenagers used file-sharing networks to illegally download music, with over 30 billion illegal downloads taking place around the globe. The IFPI has been at the front of a movement to "engage the support of Internet service providers" in order to curb users from illegally downloading via threats from ISPs.

Despite digital sales slow growth as physical sales continue to plummet, the advances made in accessibility and quality of music in 2007 should prove beneficial for the industry. With labels and music companies dropping anti-piracy technology in the face of continued illegal downloads, there remains apparent trust and hope in consumers. A 34% increase in one year may seem small, but if digital marketing can continue to improve in that fashion then the music industry may not have too much to lament.

A Reuters article this morning reports that British-based music company EMI "wants to cut its funding to the industry's trade bodies... which could deal a blow to the fight against music piracy." Trade groups are the entities that "represent music companies and the fight against illegal piracy." Between the four major label groups: EMI, Warner Music Group Corp. (NYSE: WMG), Universal Music Group, and Sony BMG; the International Federation of the Phonographic Industry told Reuters that over $130 million each year goes to funding companies like it and the Recording Industry Association of America.

Groups like the RIAA have an important mission of course, and this plan would severely limit the fight against piracy, but one music industry giant dropping out certainly would not add too much of a burden. We should not be surprised that EMI is the company to come out with this plan, even before Terra Firma took over in September the music giant had dropped the digital protection against piracy (Digital Rights Management technology) encoded into its media files.

File sharing and piracy costs the recording industry loads of money every year (Reuters estimates that value in the billions) but it seems clear that the music industry cannot fight piracy while undergoing a major shift away from the "traditional" markets it has utilized for over 50 years. CD sales are plummeting while digital sales steadily grow. One label may not be able to change how piracy is tackled, but the current DRM-free approach coupled with new resources to market those products might make a difference. What difference, if any, is still to be seen. Just apply the Radiohead approach to everything and let consumers name the price of music. Many surely have some conscience...