BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Nokia enters mobile advertising market, buys Enpocket]]>http://www.bloggingstocks.com/2007/09/17/nokia-takes-advertising-into-the-ether/http://www.bloggingstocks.com/2007/09/17/nokia-takes-advertising-into-the-ether/http://www.bloggingstocks.com/2007/09/17/nokia-takes-advertising-into-the-ether/#commentsFiled under: , , ,

Get ready for ads to invade your cell phone. Yes, today Nokia Corporation (ADR) (NYSE: NOK) announced that it is purchasing Enpocket (the price tag was not disclosed). Enpocket has a sophisticated platform to manage mobile advertising campaigns - using things such as SMS, MMS, and even video. The firm has deals with companies like Sprint (NYSE: S) and Vodafone.

Right now, the mobile ad market is fairly small - but it's expected to grow quickly. And, it looks like Nokia wants to be a part of the action.

I had a chance to interview Dipanshu Sharma, who is a wireless expert and founder of V-Enable (which is a mobile search provider). According to him:

"Quite exciting to see Nokia take an active role in overall mobile value chain than just handset sales. Nokia has a very strong presence in Europe and Asia, with their own advertising platform and where customers buy handsets mostly directly than through carriers.

"I guess after Google, Inc. (Nasdaq: GOOG) and Yahoo, Inc. (Nasdaq: YHOO) kept pushing Nokia to preload them and make statements that mobile advertising is a bigger play than online advertising in the long term, Nokia had to do something to be part of that value chain. Again, this deal shows the new leadership at Nokia is serious about being a solution for the consumer."

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

Nokia enters mobile advertising market, buys Enpocket originally appeared on BloggingStocks on Mon, 17 Sep 2007 18:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cellphone advertisingCellphoneAdvertisingDipanshu SharmaDipanshuSharmaenpocketinthenewsmobile advertisingmobile mediaMobileAdvertisingMobileMediaMon, 17 Sep 2007 18:17:00 EST<![CDATA[Microsoft buys mobile phone ad company]]>http://www.bloggingstocks.com/2007/05/07/microsoft-buys-mobile-phone-ad-company/http://www.bloggingstocks.com/2007/05/07/microsoft-buys-mobile-phone-ad-company/http://www.bloggingstocks.com/2007/05/07/microsoft-buys-mobile-phone-ad-company/#commentsFiled under: , , , ,

Perhaps still stinging from losing DoubleClick to Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT) has completed the purchase of European mobile advertising company ScreenTonic.

ScreenTonic provides the ads that pop up on cell phones of customers in Belgium, France and the U.K. It claims to have recently passed the billion-ads placed milestone. Visiongain, a media research company, recently released a report that estimated mobile marketing in the U.S. and Europe would hit $1 billion by 2009, benefiting from the use of new technology such as 3G.

Microsoft describes this purchase as another building block toward its goal of building a cross-platform, global ad placement capability. This will permit advertisers to drop their marketing message into your cell phone, your video games (in both your first AND your Second Life), your web browsing, anywhere Microsoft touches you. And it wants to touch you all over.

ScreenTonic was privately held, and terms of the purchase were not disclosed. The company will continue to maintain its headquarters in Paris.

Me, I'm not doing cartwheels at the thought that MSFT will find its way into my phone. It's already all over my PC.

Microsoft buys mobile phone ad company originally appeared on BloggingStocks on Mon, 07 May 2007 15:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>3gcell phone adscell phone advertisingCellPhoneAdsCellPhoneAdvertisingeuropean mobile advertisingEuropeanMobileAdvertisingmicrosoftmobile phone adsmobile phone advertisingMobilePhoneAdsMobilePhoneAdvertisingmsftscreentonicscreentonic advertisingScreentonicAdvertisingMon, 07 May 2007 15:55:00 EST