DaimlerChrysler AG's (NYSE:DCX) is now looking for "serious" bidders for its money-losing Chrysler, unit, according to well-timed leaks to the media.
I always read about "serious" bidders in every prolonged mergers and acquisitions story. What the heck does that mean? Are their half-hearted bids? Joke bids? Of course not. This is just a stupid bit of jargon.
Getting back to Daimler, the automaker is hoping to narrow down the list of potential buyers before its April 4 shareholders meeting. Cerberus Capital Management and a group lead by Blackstone Group and Centerbridge Partners are the interested bidders, according to the Wall Street Journal.
It's interesting that most companies and investment bankers will never publicly discuss mergers and acquisitions with the media but will blab about them endless on a not-for-attribution basis when it serves their purposes. Daimler needs to show its shareholders that it's serious about unloading Chrysler. Bankers need to show current and potential clients that they are in the hunt for big deals.
They both have to plot their strategy without giving too much away to the press otherwise they will appear to be weak but they need to keep the story going. That's why every twist and turn of the merger process is dutifully told to the media on a background basis.