4Kids Entertainment (NYSE: KDE), a producer of children's content that engages distribution and licensing opportunities, has not been a great stock idea. Although shares of the company have perked up as of late, the longer-term trend hasn't been so encouraging. Let's see if the first-quarter numbers might change your mind.

Well, I don't know about your mind, but my mind so far hasn't been changed. Revenues declined by 32%. There was a net loss of 15 cents per diluted share. Now, granted, that was far better than the net loss last year, which calculated out to 48 cents per diluted share. I give the company credit for narrowing the loss, but something tells me that I don't necessarily want to invest hard-earned money in a business that is based on the fickle nature of a very young target audience.

4Kids Entertainment (NYSE: KDE) is an interesting company that attempts to cash in on fads for the younger set; it supplies programming for almost 200 affiliated stations of News Corp.'s (NYSE: NWS) Fox network on Saturday mornings. It also struck a deal to program the Saturday-morning kids block for The CW -- which is a joint venture between Time Warner (NYSE: TWX) and CBS (NYSE: CBS) -- beginning this fall. The company attempts to generate buzz for its properties so that it may sell a lot of merchandise tied to them.

Earlier in the week, 4Kids reported earnings for the fourth quarter. I didn't like the numbers (all the data here represent continuing operations). Revenues for the fourth quarter declined 10%, and the company lost $1.26 per diluted share versus a loss of $0.19 per diluted share in the year-ago quarter. For the full year, revenues dove over 22%, and the loss came in at $1.77 per diluted share; for comparison, the loss in the previous year was $0.13 per diluted share. Yeah, I didn't like the numbers, and I'd like to meet the person who did.

The problem with 4Kids is that, well, kids are fickle, and it's difficult to consistently make money from such a capricious audience. Yu-Gi-Oh! and Chaotic trading cards can be hot one minute, and then not so hot the next minute after that. It's all a crapshoot, and I suppose 4Kids will probably again hit upon a fad as significant as Pokemon in the future, but as to when that will happen, who knows. I do enjoy checking in on the company's latest mix of brands -- it currently promotes such diverse intellectual properties as Viva Pinata and Teenage Mutant Ninja Turtles. But, I don't like the losses or the random nature of this particular business. If I want to gain exposure to licensing and intellectual properties for kids, I would perhaps look at a Mattel (NYSE: MAT) or a Hasbro (NYSE: HAS), as I perceive them to be safer bets. 4Kids is fighting the good fight in terms of building brands, but I won't go near its stock since there are better alternatives out there.

Disclosure: I don't own any of the companies mentioned here.